TikTok for Business

Description

Short-form video marketing is one of the best ways to grow your business and build your brand online - but where to start?

Join Cheryl A. Spencer for this in-depth class as she teaches you everything you need to know about creating a successful page on TikTok as a business owner.

It's not just about creating engaging content; it’s about identifying the objectives for your content and coming up with an effective strategy that will take you to your business goals!

In this class you will learn:

• Marketing concepts you need to know to position yourself strategically on TikTok

• Powerful frameworks to grow your audience of targeted followers who are actually interested in your brand

• Videography and editing techniques to get your content seen by more people

• How to identify your core message, and create content that converts

• How to optimize your account for SEO so you can get discover through search

• How to use features in the TikTok video editor that can help your content perform better

• So much more!

By the end of this class, you’ll have completed your personalized content plan, which is your Class Project for this class.

So after this class, you’ll never have to ask the question ‘what do I post on social media?’ again!

You’ll have the answers for exactly what to post to grow your business right at your fingertips.

This course is broken down this into 3 main parts:

1. In Part 1, you’re going to get an in-depth understanding of how the platform algorithm works and how you can leverage it to get attention to your business.

2. In Part 2, we’re going to dive into finding your unique communication style that will allow you to share your message effectively

3. Finally, in Part 3, we are going to cover the nuts and bolts of how to actually create video content on the TikTok platform

Whether you are a coach, an industry expert, or an eCommerce brand, growing your business online starts with building and nurturing your community on social media.

Now is the perfect time to start creating content!

By the end of this class, you’ll have the foundational knowledge you need to set yourself up for long-term success with TikTok so you can generate leads for your business.

Table Of Contents:

TikTok for Business Owners: Build Your Community With Short-Form Video

Intro

Class Project

PART 1: Understanding How To Leverage The TikTok Platform To Grow Your Business

How Businesses Can Get Tons Of Traffic And Leads With TikTok

The TikTok Algorithm And How It Works

The Two Avatar Problem: Developing Your Content Strategy & Monetizing Your Platform

Audience Hacking Secrets

Use The Dream 100 Strategy To Understand Your Audience And Do Market Research

Video Analysis: How To Go From Beginner To Pro Content Creator Quickly

Find Your Core Message: Copywriting and Conversion

How To Leverage Trends And Use Trending Sounds As A Business Owner

Tips For Creating An Engaged Community On TikTok

PART 2: Becoming A Content Creator

The 6 Core Competencies of Content Creation

The First Second - Using Pattern Interrupts and Hacking Viewer Psychology

Hook Your Viewers - Using Curiosity To Get More Views

Using Your Analytics As A Tool For Growth

Repurposing Your Content To Multiply Your Views And Become Omnipresent On All Social Platforms

Part 3: Video Editing Tutorials

Setting Up And Optimizing Your TikTok Account

How To Use The TikTok Video Editor

Two Way Of Creating Engaging Videos With The Green Screen Effect

Conclusion

Reading List - Books Mentioned In This Class:

Magnetic Marketing by Dan Kennedy

The YouTube Formula by Derral Eves

Traffic Secrets by Russell Brunson

Copywriting Secrets by Jim Edwards

Who this course is for:

• Business owners who want to leverage social media for lead generation
• Beginner content creators who want to grow and monetize their following