TikTok Ads | TikTok Advertising by a Fortune 100 MBA

Focused View

Dekker Fraser, MBA,Jyra Galosmo

1:59:42

8 View

1 - TikTok Ads Objectives

1 - Advertising Objectives 1.mp4

04:09

1 - Objectives 1.html

2 - Advertising Objectives 2.mp4

06:09

2 - Objectives 2.html

3 - Advertising Objectives 3.mp4

05:50

3 - Objectives 3.html

4 - Advertising Objectives 4.html

4 - Advertising Objectives 4.mp4

02:51

5 - TikTok Split Testing Tutorial.mp4

05:35

2 - Targeting TikTok Ads

5 - Targeting 1.html

6 - Targeting 1.mp4

05:45

6 - Targeting 2 3 & 4.html

7 - Targeting 2.mp4

04:59

8 - Targeting 3.mp4

04:10

9 - Targeting 4.mp4

01:00

3 - Creative & Delivery TikTok Ads

7 - Creative & Delivery 1.html

8 - Creative & Delivery 2.html

9 - Creative & Delivery 3.html

10 - Creative & Delivery 1.mp4

05:47

11 - Creative & Delivery 2.mp4

05:10

12 - Creative & Delivery 3.mp4

05:40

4 - Ad Types Analysis & Marketing Automation Macros

10 - Lead Generation Ads.html

11 - Other ad types analysis & macros.html

13 - Lead Generation Ads.mp4

04:46

14 - Tutorial Create a Lead Generation Ad.mp4

05:48

15 - Other Ad Types Analysis & Macros.mp4

06:05

16 - Analysis & Macros Continued.mp4

05:18

17 - Analysis & Macros Continued Again.mp4

03:17

18 - View Data Tutorial.mp4

04:02

5 - Assets TikTok Ads

19 - TikTok Assets.mp4

05:01

20 - Video Editor Tutorial.mp4

04:39

21 - Instant Pages Tutorial.mp4

04:33

22 - Trend Discovery & Top Ads Tutorial.mp4

04:21

6 - Video Advertising Best Practices

12 - Video Ad Best Practices 1.html

13 - Video Ad Best Practices 3.html

14 - Video Ad Best Practices.html

23 - Video Ad Best Practices 1.mp4

05:00

24 - Video Ad Best Practices 2.mp4

04:18

25 - Video Ad Best Practices 3.mp4

05:29

Description

Learn how to launch effective TikTok Ads & TikTok Marketing from a former PlayStation Brand Manager & Kellogg MBA

What You'll Learn?

TikTok Advertising
TikTok Marketing
TikTok Ads
Tik Tok Marketing

Who is this for?

Digital Marketing Consultants

Advertisters

Marketing Agencies

Demand Generation Managers

Performance Marketing Managers

Marketing Managers

What You Need to Know?

None

More details

Description
Learn how to build effective TikTok ads & TikTok advertising campaigns from scratch in 2022. Get pro tips from a 12-year social media advertising veteran with an MBAÂ from Philip Kotler's Kellogg School of Management, the #1 business school for marketing. Your instructor was a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation. He taught college-level digital marketing and taught social media advertising for the DirectÂ Marketing Association.

Choosing the right TikTok advertising objectives
Seeing what TikTok ads are performing very well in your industryÂ (so you can copy them!)
TikTok targeting options and how to choose among them
Making & delivering high-performing TikTok ads
Data-driven best practices for video advertising (e.g., determining how long your video needs to be to maximize impact)
Key advertising mistakes to avoid
Optimal budget allocation for various TikTok advertising objectives
Lead generation in TikTok
App installsTikTok ads
Traffic TikTok ads
Video views TikTok ads
Conversions TikTok ads
Analysis & marketing automation for TikTok ads to optimize results
Reporting on advertising performance
Assets
This TikTok advertising course covers ads for both business-to-consumer and business-to-business marketing. This course is also relevant for startups as well as large, established companies. I'll walk you through how to adjust the advertising based on your company size and whether you're marketing to consumers or businesses.
TikTok Marketing (Tik Tok Marketing)
TikTok Ads (TikTok Advertising)

Who this course is for:
Digital Marketing Consultants
Advertisters
Marketing Agencies
Demand Generation Managers
Performance Marketing Managers
Marketing Managers

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TikTok Marketing

Dekker Fraser, MBA

Instructor's Courses

Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for a Google accelerator startup• Senior Product Marketing Manager for a Series-A startup• Product Marketing Manager for a Google-backed Series-D startup• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's University Academic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

Jyra Galosmo

Instructor's Courses

Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.

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