Thinking Like A Book Designer

Focused View

JESSICA HELFAND

4:37:24

14 View

300553-01 - Introduction.mp4

06:13

300553-02 - The History of Book Design.mp4

24:15

300553-03 - How to work with Grids, Grid Systems, and Text.mp4

15:33

300553-04 - Approaches to Art Book Design.mp4

41:26

300553-05 - How Magazine Design Engages And Entertains.mp4

23:52

300553-06 - Approaches To Fiction Cover Design.mp4

23:12

300553-07 - What Makes a Successful Book Cover.mp4

14:57

300553-08 - How to Approach Cover Design for a Series.mp4

24:23

300553-09 - Detailing Book Anatomy Part 1.mp4

19:28

300553-10 - Detailing Book Anatomy Part 2.mp4

13:08

300553-11 - Approaches to Fine Tuning Typography.mp4

18:37

300553-12 - Abbott Miller Personal Book ProjectCase Study.mp4

04:27

300553-13 - Michael Bierut Personal Book Project-Case Study.mp4

21:16

300553-14 - Jessica Helfand Personal Book ProjectCase Study.mp4

15:57

300553-15 - Best Practices in Book Design And Final Q & A.mp4

10:40

Description

Insight from leading design minds of our time

Print is not dead, and in this class you’ll learn about the elements that go into designing a book. Jessica Helfand and Michael Beirut are renowned designers and experts in the field of design, and in this class you have the chance to learn from their years of expertise! If you’re interested in designing a book, personally or professionally, this class will teach you what you need to get started, including:

Lesson 1: The History of Book design
Lesson 2: How to work with Grids, Grid Systems, and Text
Lesson 3: Approaches to Art Book Design
Lesson 4: How Book Design Engages and Entertains
Lesson 5: Approaches to Cover Design for Fiction
Lesson 6: What Makes a Successful Book Cover
Lesson 7: How to Approach Cover Design for a Series
Lesson 8: Detailing Book Anatomy Part 1
Lesson 9: Detailing Book Anatomy Part 2
Lesson 10: Approaches to Fine Tuning Typography
Lesson 11: Methods to Creating your Own Book
Lesson 12: Abbott Miller: Personal Book Project–Case Study
Lesson 13: Michael Bierut: Personal Book Project-Case Study
Lesson 14: Jessica Helfand: Personal Book Project–Case Study
Lesson 15: Best Practices in Book Design

Jessica and Michael also share a series of behind-the-scenes interviews with seasoned designers working at the publishing giant Random House and award-winning design studio Pentagram. This class provides a full- bodied robust understanding of all the things that go into being a book designer, a classic tenet to anyone who makes things in the world.

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eBook Creation

Book Marketing

Book Cover Design

JESSICA HELFAND

Instructor's Courses

Jessica Helfand is a designer, writer, and educator. She has written for numerous national publications, and is the author of several books on visual and cultural criticism including Screen: Essays on Graphic Design, New Media and Visual Culture (2001), Reinventing the Wheel (2002) and the critically acclaimedScrapbooks: An American History. Her last book, Design: The Invention of Desire, was published in early 2016 by Yale University Press. A cofounder of Design Observer where, with Michael Bierut, she hosts the podcast The Observatory, Helfand is a Senior Critic in Graphic Design at the Yale School of Art, a Lecturer in Yale College, and a member of the design faculty at the Yale School of Management. Named the first Henry Wolf Resident in Design at the American Academy in Rome in 2010, Jessica Helfand is a member of the Alliance Graphique Internationale and the Art Director’s Hall of Fame. She won the AIGA medal, the design profession’s highest honor, in 2013.