The Ultimate Marketing Psychology & Neuromarketing 4.0

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Christina Hoffmann

2:11:15

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1 - Challenges in Marketing

1 - Classical Persona segmentation is useless for operational Marketing.txt

1 - Introduction.mp4

01:29

1 - Quiz Chapter 1 Challenges in Marketing.html

2 - Challenges in Marketing Part 1.mp4

04:59

3 - Challenges in Marketing Part 2.mp4

07:12

4 - Consciousness vs Unconsciousness.mp4

11:13

2 - Chapter 2

5 - Roots of Empirical Research.mp4

04:37

6 - Psychological model Aspects.mp4

05:41

7 - Advertisement and Product preferences.mp4

05:20

8 - Psychological Test.mp4

02:54

3 - Chapter 3

9 - Overview of Segmentation.mp4

04:20

10 - Market Research Neuromarketing.mp4

06:03

11 - Behavioural and B2B Segmentation.mp4

06:30

12 - Less standard segmentations.mp4

03:48

13 - Criteria for valid segmentations.mp4

08:46

14 - Summary Comparison.mp4

04:41

4 - Chapter 4

15 - Introduction.mp4

01:09

16 - Who can apply for it.mp4

07:28

17 - Data requirements.mp4

08:29

18 - Examples of Product Profiling.mp4

05:05

19 - Process Profiling.mp4

04:32

20 - Deep Dive Automotive.mp4

05:36

21 - Results Product Profiling Automative.mp4

05:18

22 - CRM Communication.mp4

03:24

23 - How should an ideal segmentation look like.mp4

01:44

24 - Top 4 Rules Important.mp4

05:09

25 - Ethical Approach.mp4

03:08

26 - Legal Perspective.mp4

02:16

27 - Thank you.mp4

00:24

Description

Learn Marketing Pyschology & Neuromarketing - Psychometric Profiling of Customer Bases in 2023

What You'll Learn?

Understanding Marketing Challenges that include also people's psychology
The difference between consciousness and unconsciousness
Who is able to apply Psychometric Profiling?
Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.
4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
Ethical and legal perspective on Psychometric Profiling
Current challenges in Marketing
Existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other segmentations
Concrete examples from empirical research and market cases in marketing mix

Who is this for?

CRM Marketing Manager

B2C & B2B Direct Marketing Manager

Ads Campaign managers

User experience and design professionals

For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

More details

Description
Welcome to the â€œMarketing Psychology 4.0 Psychometric Profiling of Customer Basesâ€œ Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.
And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.
By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.
This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).

You will learn:
â€‹â€‹What are the current challenges in Marketing in terms of effectiveness?
Introduction/reminder of existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)
Top 4 Rules for a successful psychometric profiling approach
Concrete examples from empirical research and market cases in the marketing mix

Your competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.

We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.

Who is the instructor?
Christina Hoffmann - Founder and CEO of BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.

Enroll now, and let's start taking your business to the next level with Psychometric Profiling!
Who this course is for:
CRM Marketing Manager
B2C & B2B Direct Marketing Manager
Ads Campaign managers
User experience and design professionals
For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

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Christina Hoffmann has a lot of experience in the field of marketing.Before founding Brandmind, Christina was Head of Marketing in a Corporate Company at localsearch (Swisscom Directories AG) for about 4 years. Prior to this, she held various management and specialist positions in the marketing environment at Zurich Insurance for another 4 years.With a strong marketing background and further training in positive psychology, she has already been able to test the basics of applied neuromarketing in practice several times.This ultimately led her to the decision to found Brandmind and to become the first consultancy and agency to specialise in applied neuromarketing in brand management and digital marketing.

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