The Strategic Branding MBA

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Filiberto Amati

2:02:54

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1 - Key Pillars of Brand Strategy

1 - Strategic Brand Design.mp4

22:08

1 - Strategic-Brand-Management.pdf

2 - Brand Design.mp4

10:56

2 - From Brand Equity to Brand Salience

3 - Brand Archetypes.mp4

14:45

4 - Brand Equity.mp4

12:19

5 - Brand Purpose.mp4

18:37

6 - Brand Salience.mp4

09:01

3 - Consumer and Customer Insights

7 - Consumer Insights.mp4

18:40

7 - Consumer-Insights-PDF.pdf

4 - Brand Valuation

8 - BrandValuation.pdf

8 - Brand Valuation.mp4

16:28

Description

Brand Architecture, Brand Positioning, Brand Design, Brand Purpose, Brand Valuation, Brand Salience & Brand Archetypes

What You'll Learn?

The Key Pillars of Brand Strategy: Architecture, Positioning and Design
From Brand Equity to Brand Salience: how to build memorable brands
Brand Finance: what's the deal with brand valuation? Key methodologies and differences
Consumer and Customer Insights: developing unique positioning
EXTRA: Open Innovation and how it impacts your marketing and business models

Who is this for?

Junior Brand Managers

Marketing Managers

Product Managers

Marketing Students

Agency-side Account Managers

Strategic Planners

Social Media Managers

What You Need to Know?

A genuine interest in Marketing and Branding Strategy

More details

Description
Unlock the full potential of your marketing efforts with our comprehensive online course, designed to transform your approach to brand strategy from the ground up. Whether you're a seasoned professional looking to refine your skills or a newcomer eager to lay a strong foundation, this course is tailored to meet your needs.

Dive deep into the essentials of Brand Architecture, Positioning, and Design, and master crafting a brand that stands out in today's crowded marketplace. Our modules offer a thorough understanding of these critical elements, ensuring you have the tools to build a cohesive and compelling brand identity.

But what sets our course apart is its focus on consumer insights. Gain a solid base in understanding your target audience and learning how to anticipate their needs, desires, and behaviors. This knowledge is crucial for creating marketing strategies that resonate, engage, and convert.

We don't stop there. Explore key marketing concepts such as Brand Archetypes, Equity, Salience, and Purpose. These concepts are not just buzzwords but the pillars upon which successful brands are built. Our course demystifies these terms and provides practical applications, allowing you to leverage them to your brand's advantage.

Furthermore, get an introductory look into Brand Valuation and comprehend the actual monetary value of a brand. This understanding is invaluable for making informed decisions that affect your brand's financial health and growth potential.

This course is more than just a learning experience; it's an investment in your brand's future. With interactive lessons, real-world case studies, and actionable insights, you're not just learning but preparing to lead your brand to new heights. Join us to bridge the gap between theory and execution and become the brand strategist every company seeks.
Who this course is for:
Junior Brand Managers
Marketing Managers
Product Managers
Marketing Students
Agency-side Account Managers
Strategic Planners
Social Media Managers

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Business Branding

Filiberto Amati

Instructor's Courses

I am a Fractionalist at Amati & Associates, a distinctive boutique advisory firm that excels in steering growth, branding, and innovation for clients across various industries and markets. With over 25 years of international experience, I have a proven track record of leading diverse teams, delivering actionable insights, and implementing strategic solutions.In addition to my Fractionalist role, I am also the Head of Brand (Interim) at Galvanina Brands, a premium Italian producer of organic sparkling beverages. I spearhead the global commercial and marketing expansion. I am also a Mentor at several institutions, where I share my knowledge and passion for business, innovation, and co-creation. I hold a DBA from the Polish Academy of Sciences, an MBA from IESE Business School, and an MSc. Eng. from University Federico II.

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