The Strange Alliance: Front 2019

Product teams often view a customer’s interaction with their offering as limited within a set of product features. But to a customer, it really extends to the end-to-end experience with your entire brand — from acquisition ads, targeted emails and sponsored content, to the website, the software or physical product experience, and continued via support interactions. Consider how much better the customer journey is with a consistent experience across every interaction. But how do you make it consistent when all you can control is the UX in your product area? In this presentation, Lauren Treasure will provide a framework on how to build and maintain strong relationships with your counterparts across the organization, as well as real examples from Chatbooks and Ancestry.