The Startup SPIN Method: Get Free PR with Zero Experience

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1 - Overview of PR

1 - Intro Whats the Course About.mp4

03:29

1 - Startup-SPIN-Workbook-5.pdf

2 - Understanding the Media.mp4

02:33

3 - Busting 5 PR Myths.mp4

04:16

4 - The Benefits of PR.mp4

04:48

5 - Your PR Goals.mp4

01:37

2 - Whats Your Story

6 - Writing Your Story.mp4

07:35

3 - Perfecting your pitch

7 - Pitching Your News.mp4

03:50

8 - Creating a Press Release.mp4

03:35

9 - Pitching Your Value.mp4

07:26

10 - Creating a Press Kit or Newsroom.mp4

03:06

4 - Reach out with Maximum Impact

11 - Connect to Trends.mp4

02:47

12 - Newsjacking.mp4

02:45

13 - Anticipate Journalist Needs.mp4

03:36

14 - Customize Your Media Lists.mp4

05:48

15 - Build Relationships.mp4

02:35

16 - Reach Out with Maximum Impact.mp4

05:29

5 - Analyze Your Results Maintenance and Summing it All Up

17 - Analyze Your Results.mp4

06:04

18 - Create and Publish Your Own Content.mp4

04:47

19 - Maintenance and Keeping it Up.mp4

02:16

20 - Summing it All Up.mp4

02:16

Description

A playbook for getting media coverage for entrepreneurs and startup founders

What You'll Learn?

The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists actually WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business

Who is this for?

Early stage startup founders and SMBs looking for publicity to growth their business

What You Need to Know?

No experience necessary. You'll learn everything you need to know

More details

Description
Welcome to the fast-paced world of PR for entrepreneurs and startup founders!
I'm Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didnâ€™t have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide.
In this bite-sized course jam-packed with information, Iâ€™ll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you have no budget, experience, or connections.
In under 90 minutes, youâ€™ll learn the SPIN method, the step-by-step playbook Iâ€™ve used to get startupsâ€“including my ownâ€“featured in top press worldwide. Use SPIN to tell your company STORY, tailor your PITCH to trends and journalist INTERESTS, and reach out to the right NETWORK to amplify your voice.
Specifically, weâ€™ll cover:

The benefits of doing PR yourself
Setting achievable PR goals
Telling your story in a way journalists will love
Writing slam dunk headlines that journalists WANT to read
Anticipating journalist needs and inserting yourself into trending conversations
Sending a compelling pitch at the right time, to the right audience
Writing a press release and designing a press newsroom
Creating a media list customized to your specific needs
Positioning yourself as a thought leader
Building credibility and trust for you and your business
Who this course is for:
Early stage startup founders and SMBs looking for publicity to growth their business

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