The Six Biases of Decision-Making

Drew Boyd is a C-suite advisor on creativity and innovation, international public speaker, award-winning author, podcaster, and professor of marketing and innovation. He is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. Drew is the co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results; and Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Forbes, Industry Week, Psychology Today, and Strategy+Business. Drew also hosts the podcast Innovation Inside the Box. Drew teaches, consults, and speaks extensively in the fields of innovation, persuasion, and strategy. He teaches business and government teams how to solve tough problems to create a culture of innovation and a flowing pipeline by reframing the innovation process in a way that makes people more—not less—creative.