The Power of Metaphors in Design

Focused View

Sarah Thompson

50:20

16 View

01 - Introduction

01 - The power of metaphors in design.mp4

00:54

02 - 1. Everything You Were Taught about Metaphors Is Wrong

01 - Metaphors are hidden everywhere.mp4

04:25

02 - Your brain is a metaphor machine.mp4

02:43

03 - 2. The Power of Metaphors

01 - How metaphors secretly influence people.mp4

03:43

02 - Are metaphors a key to behavior change.mp4

03:01

03 - How metaphors change your perception.mp4

02:48

04 - When to use metaphors.mp4

03:11

04 - 3. Metaphors Gone Wrong

01 - Avoid metaphor mistakes.mp4

03:39

02 - Broken metaphors, broken products.mp4

03:53

05 - 4. Use Metaphors to Design Better Interactions, Products, and Experiences

01 - Start using metaphors strategically.mp4

03:00

02 - Design challenge Identify your audiences metaphors.mp4

03:35

03 - Design challenge Choose the best metaphor.mp4

03:20

04 - Design challenge Use the same metaphor for your problem and solution.mp4

02:18

05 - Design challenge Dont mix metaphors.mp4

03:18

06 - Design challenge Find metaphors that resonate.mp4

03:39

06 - Conclusion

01 - Your metaphor-filled future.mp4

02:53

Description

In this course, you'll discover a hidden force that drives nearly all human behavior: metaphor. Metaphors aren’t just part of how we speak, they're critical to how we think. In fact, they're so deeply ingrained in our cognition that they have the power to influence how we evaluate choices and take action in the world.

Instructor Sarah Thompson shows you how to harness the power of metaphor to create more engaging and successful products, messaging, and experiences. You'll also learn how to avoid common metaphor mistakes that negatively affect your designs. Sarah's style is concise and easy to follow with a wide variety of practical, real-world examples. Get ready to become a metaphor expert in no time!

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User Experience Design

Graphic Design

Sarah Thompson

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.