The Most In-Depth Google Analytics 4 (GA4) Course for 2023

Focused View

Ziga Berce

2:48:13

186 View

1. Introduction

1. Introduction.mp4

02:11

2. What Is Google Analytics 4 (GA4) and Why Do You Need It.mp4

03:07

3. How to Get The Most Out of This Course.mp4

02:19

2. Initial Google Analytics 4 (GA4) Setup and Installation

1. Create a Google Analytics 4 Account.mp4

03:33

2. Property Migration From Universal Analytics.mp4

05:35

3. Setup GA4 Manually on Your Website or Store.mp4

02:56

4.1 GA Google Analytics - WordPress Plugin.html

4. Set it up on WordPress.mp4

03:52

5.1 A GA4 Install Code.html

5.2 Google channel app.html

5. Set it up on Shopify.mp4

04:59

6. Connect Search Console.mp4

04:13

7. Connect Google Ads.mp4

06:03

8. Quiz Initial Google Analytics 4 (GA4) Setup and Installation.html

3. Best Practices and Interface Overview

1. How to Setup Your Account Structure.mp4

05:51

2.1 GA4 Limits List.html

2. Limits you Should Know About.mp4

03:04

3.1 Google Analytics 4 property Flood-It! (app and web data).html

3.2 Google Analytics 4 property Google Merchandise Store (web data).html

3. Practicing on the Demo Account.mp4

02:12

4.1 Recommended events.html

4. Event Naming Best Pratices.mp4

03:45

5. Top-Level Interface Overview.mp4

05:59

6. Where in GA4 Can I Find My UA Reports.mp4

09:38

7. Quiz Best Practices and Interface Overview.html

4. Premade Reports and Dashboards

1. Real-time Report.mp4

04:06

2.1 Default channel grouping.html

2. Acquisition Reports.mp4

04:30

3. Engagement Reports.mp4

08:09

4.1 Set up ecommerce events.html

4. Monetization Reports.mp4

04:08

5. Demographics & Tech Reports.mp4

03:44

6.1 Default channel grouping.html

6. Advertising Reports.mp4

08:48

7. Editing and Creating Standard Reports.mp4

05:54

8. Editing and Creating Report Overviews.mp4

02:39

9. Adding Custom Reports and Overviews to the Collection.mp4

04:29

10. Quiz Premade Reports and Dashboards.html

5. Advanced Custom Reports in the Explore Section

1. Explorations Interface Overview.mp4

05:34

2. Free Form Exploration.mp4

13:06

3.1 Recommended events.html

3. Funnel Exploration.mp4

10:24

4. Path Exploration.mp4

05:36

5. Segment Overlap Exploration.mp4

02:36

6. User Lifetime Exploration.mp4

03:25

7. Cohort Exploration.mp4

08:27

8. Quiz Advanced Custom Reports in the Explore Section.html

6. Custom Configuration of Events, Conversions and Audiences

1. Quiz Configuration of Events, Conversions and Audiences.html

7. Conclusion

1. The Wrap up.mp4

01:09

2. Bonus Lecture.mp4

02:12

Description

Master GA4 custom reports, create custom events & conversions, set it up on Shopify, WordPress, and much more.

What You'll Learn?

Set up Google Analytics 4 (GA4) on your website or store, WordPress, Shopify, Squarespace, with Google Tag Manager...
Link GA4 to Google Ads and Search console for a deeper understanding of your audience.
Create and configure custom reports, segments, conversions, filters, events, custom dimensions, and metrics...
How ready-made reports can help you quickly answer common questions about how your users are interacting with your app or website.
To use different exploration techniques to uncover deeper insights into your customers' engagement.
Tracking individual users' actions and paths.

Who is this for?

eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.

Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.

Business owners trying to uncover deeper insights into your customers' engagement with your product.

More details

Description
In this course, we will cover everything from initial Google Analytics 4 setup, account structure, and interface overview all the way to more advanced topics like custom exploration reports. The course and reports are based on real-world examples so youâ€™ll be able to apply them to your specific case. By the end of this course, you will have a deep understanding of GA4 and be able to come up with and create your own reports and dashboards confidently.
Become a Google Analytics master, setting up detailed tracking and creating advanced custom reports based on your specific business needs.

WHAT PEOPLE SAY

âââââ
"Amazing course! Starting from the very basics and going into advanced topics. Covers all the main aspects that you need to know."
â€” Dominique Bender

âââââ
"Amazing! I learned so much. I enjoyed the whole course. Thank you very much."
â€” Bryan Flores

âââââ
"Pretty good, Informative on all the options for Google Analytics, with some interesting use cases. The tests were well written. Overall great course to get started with Google Analytics."
â€” Dan Morrill

SOME OF THE TOPICS WE WILL COVER
How to structure your Google Analytics 4 (GA4) account and initial installation
Weâ€™ll take a look at some of the essential concepts behind the structure of GA4. Your analytics account structure will depend on your business setup so weâ€™ll look at some common business types and explain the setup through real-world examples. Iâ€™ll show you how to create and set up GA4 on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.
Understanding premade reports and dashboards and modifying them to your liking
The simplest way to get started with Google Analytics is through premade reports and dashboards geared toward common use cases. Weâ€™ll take a look at what they offer and how you can modify them to fit your specific business goals.
Creating advanced custom reports based on your business needs
With explorations, you get a set of powerful audience discovery and comparison tools. Weâ€™ll take a look at how you can easily select dimensions and metrics, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.
Google Analytics 4 overview and some good practices
This section will be a bit more theoretical as weâ€™ll explore and explain different parts of Google Analytics 4. Weâ€™ll take a look at how to set up your structure, and the limitations of Google data Analytics and do a top-level interface overview. For all of you coming from Universal Analytics, Iâ€™ll also show you where in GA4 can you find your old reports.

WHO IS THIS FOR
If you are running your own eCommerce store and want to track revenue and conversions and get deeper insights into which products get the most engagement then join this course.
If you are a marketer who wants to understand customers' journeys and be able to get deeper insights into the campaigns you are running, then this course is for you as well.
If you are a small business owner and would like to optimize your sales funnels and learn where your customers are coming from, you will learn how to do that as well.

WHAT WILL YOU GET
By joining this course youâ€™ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all future course updates and of course Google Analytics certification.

But most importantly youâ€™ll get exclusive access to an amazing invite-only community called the Marketing Tribe.

Donâ€™t hesitate and start learning about GA4 today!

Who this course is for:
eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.
Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.
Business owners trying to uncover deeper insights into your customers' engagement with your product.

User Reviews

Rating

average 0

Total votes0

Focused display

Hi, I'm Ziga and I help businesses grow with the help of marketing.I'm a marketing professional with 8 years of experience in launching omnichannel marketing campaigns that meaningfully engage and delight people along the customer journey.Data-driven and result-oriented with a strong entrepreneurial "can do" spirit and track record of increasing sales and growing bottom line through product-led growth involving both B2C & B2B start-ups. In the past few years I've:★ Raised 7.2+ Million USD through Crowdfunding (Kickstarter).★ Grew two of the largest communities in the region with +20% YOY growth.★ Built and managed international marketing teams ranging from 2 to 7 members.★ Won Slovenian Chamber of Commerce and Industry's best new idea pitch contest.★ Spearheaded eight successful international B2C marketing campaigns, which increased sales by 8%.★ Managed the launch o Kickstarter in Slovenia, resulting in $4.3 Million raised in the first two months.★ Lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups.★ Co-founded three startups and exited one. Didn't make a profit but learned a ton.★ Official startup and marketing mentor at GEA College, LUI, and MP.Join our free private success group at MarketingTribe ☞

Udemy

View courses Udemy

Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.