The Most Important Content KPIs for Creators

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Mitchel Dumlao and CreatorUp

34:47

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[1] Setting Goals

[1] Determining your goals for your business.mp4

02:47

[2] Defining your target audience.mp4

01:29

[3] Choosing the right digital platform.mp4

02:28

[4] Discovering trending and competitor content.mp4

01:46

[5] Challenge What are the goals of your campaign.mp4

00:18

[6] Solution List target audience, platforms, KPIs or goals, and types.mp4

00:23

[2] 1. Conversions

[1] Creating a content strategy around your desired conversions.mp4

01:34

[2] How to utilize CTAs (calls to action).mp4

01:40

[3] Using pixels, analytics, and links to track actions.mp4

02:15

[4] AB testing.mp4

02:22

[5] Challenge What are conversions you want to track.mp4

00:22

[6] Solution Listing your CTAs and what conversions to track.mp4

00:23

[3] 2. Vanity Metrics

[1] Why views dont matter.mp4

02:51

[2] Retention rates and watch time.mp4

01:24

[3] Engagement rate Likes and comments.mp4

01:35

[4] Conversion rate Sales and opt-ins.mp4

02:06

[5] Challenge What metrics do you value.mp4

00:16

[6] Solution Listing what vanity metrics you value.mp4

00:12

[4] 3. Leveraging Data

[1] Understanding your analytics.mp4

03:12

[2] AB test results.mp4

02:09

[3] Using what works and eliminating what doesnt.mp4

01:50

[4] Challenge Which platforms do you want to find success on.mp4

00:19

[5] Solution Signing up for platforms and more.mp4

00:22

[5] Conclusion

[1] Next steps Creating a content strategy and plan.mp4

00:44

Description

Creatives need to know how to use data to their advantage. Whether you're a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.

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Content Marketing

Mitchel Dumlao and CreatorUp

Instructor's Courses

Do you want to amplify your growth? Maybe increase sales, awareness, and conversions? Would you like to separate yourself from the competition? Do you want to engage your customers and build a loyal tribe? Then Keep Reading WHAT I DO I help companies grow with optimized video content without them having to do all the time-consuming creative work. My team of highly-skilled and experienced content creators will produce effective content that looks beautiful and gets results. WHY WORK WITH ME I have over 15 years of video and media production experience with a BA in Film from UC Santa Barbara. I've grown Youtube channels to over 200k subscribers and 100+ million views, been hired as an instructor for Google, LinkedIn, General Assembly, and Los Angeles Colleges, and have won various awards such as a Telly Award with the Milli Agency for Branded Content. Some of the brands I've worked with include Spotify Sony, Colgate, HBO, Redbull, Stella Rosa Wines, and many more. I provide my clients with content creation and strategy, video production services, and digital marketing consulting to build your digital presence and elevate your growth. HOW MY TEAM CAN HELP YOU We make video content that helps you sell your products and services, from explainers and testimonials to product and brand identity videos. You tell us what goals you want to accomplish and we take care of producing those results through engaging video content. WHAT OTHERS ARE SAYING "We needed some fun video content for Stella Rosa. A friend recommended Mitchel to do the job and he came through! Mitchel's great to work with - listens to your ideas, offers his recommendations without losing your vision, works back and forth with you, and delivers a great final product that you will be pleased with. He's very professional and a really cool guy to work with and get to know! Def recommend if you need some seriously good content!" Caitlin Tom, Stella Rosa Wines See our case studies here: https://thecreativehaven.com/casestudies WHY SHOULD YOU LISTEN TO ME? Because my team and I have found a way to build a system and process that is already responsible for getting our clients 400% positive ROI in 30 days. Have the thriving business you've always wanted without having to do the tedious creative work. READY TO TALK? Contact me today to schedule a call.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.