The Media-Savvy Professional: Crafting and Delivering a Memorable Message

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35:34

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01 - Introduction

01 - How to talk to the media.mp4

00:50

02 - 1. Evaluating Your Media Opportunity

01 - Evaluating media requests Should I say yes.mp4

02:32

02 - Understanding the media mindset.mp4

02:22

03 - Beware of reporters traps.mp4

03:01

04 - Tailoring your approach to different media formats.mp4

02:35

03 - 2. Preparing Your Content for Media Engagements

01 - The art of interview readiness.mp4

02:16

02 - Define your purpose Crafting clear and compelling answers.mp4

02:53

03 - Maintain control of the media interview.mp4

02:25

04 - Five tools for crafting memorable quotes.mp4

02:31

05 - Delivering memorable quotes and sound bites.mp4

02:51

04 - 3. Nailing Your Interview with the Media

01 - Deftly dodging a question in your media interview.mp4

02:30

02 - Responding to the media in a crisis.mp4

02:27

03 - Listening to a reporters question strategically.mp4

02:26

04 - Finishing strong in your media interview.mp4

02:14

05 - Conclusion

01 - Cultivate your relationship with the media.mp4

01:41

Description

Join CEO of Clarity Media Group, journalist, and author Bill McGowan in this course as he shows you how to master the art of excelling in media interviews, whether you’re live on TV, in print, or on a podcast. Learn how to meticulously prepare without feeling overwhelmed, shifting your perspective from seeing interviews as a risk to viewing them as opportunities. Discover strategies for navigating negative questions to ensure your message remains positive. Uncover the secret to crafting and delivering memorable sound bites that stick with your audience long after the conversation ends. From controlling the flow of the interview to staying on message and fine-tuning your skills along the way, this course prepares you to transform any interview into a powerful opportunity to convey your message more effectively with ease.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.