The Insider Amazon Guide for Sellers & Vendors

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Max Ascolani

7:15:13

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1 - Crawl

1 - Introduction to the Course.mp4

15:19

2 - The Basics.mp4

18:41

3 - Amazon in Todays World.mp4

26:05

4 - Brand Registry.mp4

10:36

2 - Walk

5 - The Product Journey.mp4

30:56

6 - Product Attributes.mp4

40:00

7 - Understanding Conversion.mp4

27:20

8 - Deal-Calculator-The-Amazonian-Single-Market-V1.0.0.xlsx

8 - Promotions & Deal Events.mp4

36:54

9 - Amazon Advertising.mp4

18:20

10 - Retail Marketing.mp4

17:35

11 - Price Profit & Funding.mp4

31:56

12 - Winning the BuyBox.mp4

17:22

13 - PQVs PPVs & Chargebacks.mp4

21:59

14 - Optimizing a Vendors Supply Chain.mp4

39:13

3 - Run

15 - Amazon Programs Traffic & Customer Experience.mp4

15:57

16 - Amazon Programs Business Development.mp4

14:05

17 - Amazon Programs Supply Chain.mp4

15:12

18 - Amazon Business.mp4

25:46

19 - Marketplaces.mp4

11:57

Description

Learn the internal strategies & concepts that Amazon uses for top brands on the platform, such as Apple, Bose and Lego.

What You'll Learn?

Learn the strategies and processes that Amazon uses internally to help it's most important brands like Apple, Sony, Lego, etc.
Go from learning the most basic Amazon concepts to the more complex
Understand what makes a product great, by directly impacting the product's IDQ score (a score that Amazon uses to rank products)
Understand what impacts a product's conversion rate and how to improve it
Get exposure to the most important traffic initiatives that Amazon offers, so you can increase your products glance views (Amazon Advertising, Retail Marketing)
Learn about the mysterious drivers of pricing on Amazon
Educate yourself on how to improve your margins (NetPPM) and what the deal is about funding
Understanding one of the most important and least understood parts of Amazon: the BuyBox. Learn about it, understand how to win it and keep it.
Prevent and solve financial penalties: PQVs, PPVs and Chargebacks
Optimize your supply chain
Learn about the best Amazon programs available on topics such as: Traffic & Customer Experience, Business Development & Supply Chain
Learn about Amazon's B2B marketplace, Amazon Business, and how you could actually get greater revenue there in comparison to B2C
Hear about the different countries Amazon operates in and what to know if you are considering expanding

Who is this for?

Amazon Sellers

Amazon FBA Sellers

Amazon Vendors

Amazon AVS Vendors

More details

Description
A comprehensive course for vendors and sellers at all stages of their Amazon journey. This is a course based on actual experience of working with brands such as Bose, Philips, Instax and Sennheiser while working in Amazon in the Amazon Vendor Services (AVS) department for just under 3 years. These tops brands are given a tailor made experience on the Amazon platform that vastly improves their experience and performance. For most businesses being onÂ AVS, like the top brands, is not affordable.
So I have created a course that distills everything I learnt while working at Amazon for these top brands into this course, so you can access the same strategies, concepts and information.
Here are all the techniques, insights and strategies learned working with â‚¬1 million a year brands up to â‚¬100 million a year brands. The course is split into 3 parts:
Part 1 - Crawl: These are the very basics of Amazon, from explaining what an FC is to Brand registry to Amazon's current climate.
Part 2 - Walk: This is the real meat of the course, where you'll spend most of your time. Deal strategy, business advice, product optimization and much more.
Part 3 - Run: Think you have done everything to improve your Amazon business? Think again. These are the topics that take you to the big leagues.
Who this course is for:
Amazon Sellers
Amazon FBA Sellers
Amazon Vendors
Amazon AVS Vendors

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Hello,my name is Max and I am the founder of The Amazonian and your personal consultant!After being at Amazon for nearly 3 years, I decided to leave to set up my own consultancy for small to medium sized brands; the type of brands that would often be ignored by Amazon.While I was working in Amazon Vendor Services (AVS), I managed to work with top brands in the Consumer Electronics space such as Bose, Sennheiser, Instax, and JBL. These top brands are carefully taken care of by Amazon, through the use of certain strategies, techniques and processes of optimisation. My aim is to share these insights that I have learnt with you, but at a fraction of the cost.I offer three services:1. Training (which you can access through Udemy)2. Resources & Tools (which you can access through my website)3. Consulting (feel free to contact me through my website)Thanks,Max

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