The Complete Guide to Partnership Marketing Course

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Jim Howard

2:12:08

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1 - Introduction to this course

1 - Welcome to this course.mp4

02:16

2 - What will you get out of this course.mp4

04:28

2 - Understanding Partnership Marketing

3 - What is Partnership Marketing.mp4

04:07

4 - Benefits of Partnership Marketing.mp4

04:06

5 - How it fits into your business.mp4

03:54

6 - Job Description Example.html

3 - Types of Partnership Marketing

7 - The 10 Types of Partnership Marketing 13.mp4

06:19

8 - The 10 Types of Partnership Marketing 47.mp4

07:37

9 - The 10 Types of Partnership Marketing 810.mp4

04:55

4 - Deciding your Partnership Objectives & KPIs

10 - The 6 Partnership Objectives 13.mp4

06:42

11 - The 6 Partnership Objectives 46.mp4

05:22

5 - Utilising your Assets

12 - Creating an Asset Audit.mp4

05:57

13 - Exchange or Sell your Assets.mp4

04:15

14 - The Asset Portfolio.html

6 - Deciding your Partners

15 - Finding New Partners.mp4

07:11

16 - Deciding the right partner brand.mp4

11:05

7 - Partner Relations

17 - Forming Strong Partner Relations.mp4

08:50

18 - The Partnership Agreement Contract.html

19 - NonDisclosure Agreements NDA.html

20 - Agreeing Campaign Elements & Guidelines.mp4

05:55

21 - Mutual Terms & Conditions.html

8 - Partnership Strategy & Planning

22 - Deciding Key Tactics.mp4

06:44

23 - Establishing the Exclusivity.html

24 - Integrated Partnerships.html

25 - Tracking.html

26 - Creating Campaign Briefs & RoadMaps.mp4

08:44

27 - Forecasting CPA & ROI.html

9 - Launching your Campaign & GoLive

28 - Utilising Social Media & Other Departments.mp4

04:50

29 - Utilising Influencers.html

30 - InCampaign Analysis & Optimisation.mp4

05:13

10 - Partnership Campaign Results & Analysis

31 - Was the Campaign a Success.mp4

05:08

32 - Analysing Campaign Results.html

33 - Long Term Decisions.mp4

05:40

11 - Course Summary

34 - The 6 Key Takeaways.mp4

02:50

35 - Glossary of Partnership Marketing Terms.html

36 - References & Disclaimer.html

Description

Learn everything from basic co-marketing techniques to advanced collaborations

What You'll Learn?

The 10 types of Partnership Marketing
Locating and choosing the right partners
How to plan and create a partnership campaign
How to track and analyse a partnership
Advanced Partnership Marketing techniques
...And plenty of up to date examples!

Who is this for?

New to Partnership Marketing

Looking to start partnerships in your own business

Looking to improve your existing knowledge

Looking to enhance your Digital Marketing skills

More details

Description
Are you just starting out in marketing partnerships? Or perhaps planning new marketingÂ collaborationsÂ in your own business?Â
Then this course is for you!
It is the only recognised course out there on Partnership Marketing - when two or more companies partner up to promote each other to their customers. A marketing technique that is growingÂ hugelyÂ in popularity both in the US and Europe. Businesses are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb & American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
I have been working in co-marketing and affiliation for over 12 years,Â with a wealth of experience inÂ UK start-ups, all the wayÂ to FTSE 100 companies. I have lectured at live events, written for some of the biggest U.K. Marketing publications such asÂ EConsultancy and PerformanceIN.
In this course I aim toÂ teach you everything about marketing partnerships -Â
The 10Â types of Partnership Marketing
Locating and choosing the rightÂ partners
How to plan and create a co-marketingÂ campaign
How to track and analyse a collaboration
....And all with a whole host of up to date examples!
If you want to get ahead in partnerships then this is the course for you!
Who this course is for:
New to Partnership Marketing
Looking to start partnerships in your own business
Looking to improve your existing knowledge
Looking to enhance your Digital Marketing skills

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Marketing Strategy

Jim Howard

Instructor's Courses

I have been a professional in acquisition, growth and partnership marketing for over 15 years, managing marketing teams from UK start-ups to FTSE 100 companies. I have lectured at live events and written for some of the most popular UK Marketing publications such as EConsultancy and PerformanceIN. I wish to share my marketing knowledge with everyone on Udemy!

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