The Buyer's & Merchandiser's Guide to Retail

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Rich Veltri

2:22:39

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1. Introduction

1. Introduction.mp4

02:59

2. Learning Objectives.mp4

07:39

2. Where It All Begins Merchandise

1.1 GTR_Lecture_3.pdf

1. The Purchasing Cycle.mp4

08:45

2.1 GTR_Lecture_4.pdf

2. Assortment Planning, Allocation & Replenishment.mp4

16:57

3.1 GTR_Lecture_5.pdf

3. A Math Refresher.mp4

06:26

4. Merchandise Concepts.html

3. How It Gets from Point A to Point B

1.1 GTR_Lecture_6.pdf

1. The Supply Chain.mp4

15:56

2.1 GTR_Lecture_7.pdf

2. Value Added Services.mp4

03:46

3. Supply Chain Concepts.html

4. The Role of Technology

1.1 GTR_Lecture_8.pdf

1. How Technology Supports Buying & Merchandising.mp4

07:38

2.1 GTR_Lecture_9.pdf

2. Customer Facing Technology.mp4

12:54

3.1 GTR_Lecture_10.pdf

3. What is Artificial Intelligence & How Is It Impacting Retail.mp4

08:57

4. Technology Concepts.html

5. The Art of Selling

1.1 GTR_Lecture_11.pdf

1. Visual Merchandising & Store Layout.mp4

13:36

2.1 GTR_Lecture_12.pdf

2. Loyalty Programs & Customer Retention.mp4

10:07

3. Visual Merchandising Concepts.html

6. The Unique Challenges of E-Commerce

1.1 GTR_Lecture_13.pdf

1. Beyond the Four Walls.mp4

13:16

2.1 GTR_Lecture_14.pdf

2. What Every Buyer Should Know About Omni-Channel Retail.mp4

10:18

3. E-Commerce & Omni Channel Concepts.html

7. Conclusion

1.1 GlossaryGTR.pdf

1.2 QuestionsForThoughtGTR.pdf

1. Closing Thoughts.mp4

03:25

Description

Understanding the Retail Cycle From Purchase Orders to Loyal Customers

What You'll Learn?

Understand the flow of merchandise and its associated data as it traverses through the retail enterprise
Learn the key industry-specific terms related to merchandise supply chain, technology and marketing
Review visual merchandising concepts and their impact on the customer experience
Gain an understanding of the cross-functional coordination required to achieve right product, right place, right time, right price
Discuss the latest industry trends such as omni-channel sales, artificial intelligence, and personalization
Explore buyer's and merchandiser's perspectives on e-commerce and omni-channel selling

Who is this for?

Buyers, merchandisers, assistant buyers, planning & allocations analysts

Retail project managers who want to understand the full retail cycle

Early career and aspiring retail professionals who want a better understanding of how products reach consumers

Students who are considering a career in retail and want to understand the possible career paths

Accomplished retail professionals who are curious about current trends in technology & supply chain networks

What You Need to Know?

No retail experience required, just bring a desire to learn

Also see optional companion course "Retail Math: Understanding the Numbers that Drive Success"

More details

Description
Dive into the dynamic world of retail with "The Buyerâ€™s and Merchandiserâ€™s Guide to Retail," a practical course designed to teach the retail cycle from start to finish. Whether you're a budding buyer, an aspiring merchandiser, or a business owner eager to enhance your operation, this course offers valuable insights into the intricate processes that drive successful retailing, from an instructor who has lived these topics at multiple national retailers.

Understand the Complete Retail Cycle: From initial purchase orders to developing lasting relationships with satisfied customers, grasp each stage of the cycle with in-depth tutorials and real-world applications.
Learn Key Concepts in Buying and Merchandising: Learn how products are selected as part of an assortment, and optimize product placement to maximize sales and customer interest.
Harness Cutting-Edge Retail Technologies: Stay ahead of the curve by understanding how modern technologies and digital tools are revolutionizing the shopper's experience.
Drive Customer Loyalty: Discover the secrets to not just attracting customers, but turning them into repeat buyers through loyalty programs and excellent service.
Reveal the Power of Omni-Channel: learn how an integrated, multi-channel sales strategy drives competitive advantage and customer retention.
The lectures are 5-15 minutes each, contain colorful illustrations, and are taught by an instructor who uses real-life examples, years of experience, and a friendly, approachable style that makes learning fun and easy.Â
Who this course is for:
Buyers, merchandisers, assistant buyers, planning & allocations analysts
Retail project managers who want to understand the full retail cycle
Early career and aspiring retail professionals who want a better understanding of how products reach consumers
Students who are considering a career in retail and want to understand the possible career paths
Accomplished retail professionals who are curious about current trends in technology & supply chain networks

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Retail Business

Rich Veltri

Instructor's Courses

Rich began his career as a New York state licensed CPA with PriceWaterhouseCoopers, LLC ("PwC"). He provided business assurance and consulting services to some of the world's largest telecommunications companies. Eventually he moved into Information Technology, earning an MBA in Information Systems, a Masters' Certificate in software design and PMP certification. In a 22 year IT career, Rich held various roles of increasing responsibility in Analysis, Quality Assurance, Development, Support and Project Management in the financial services industry. He also had responsibility for all point-of-sale and payments software for two of the largest retailers in the United States. Rich has been involved in hundreds of software implementations, leading large teams of internal and external resources through complex environments to achieve strategic results.

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