The Business of Graphic Design: Protect & Perfect Your Passion Skillshare Original
Aaron Draplin
49:02
Description
Want to spend more time doing what you love and less time managing it? Renowned designer Aaron Draplin shares his secrets to a streamlined creative business!
When you start making money from your creative passion, it’s easy to get caught up in your craft and ignore all the “businessy” things. If spending hours crafting a logo for a new client is a walk in the park, navigating taxes, client contracts, and email etiquette can feel more like an uphill battle. Luckily, legendary graphic designer Aaron Draplin isn’t just a fan of logo design and long afternoons with Adobe Illustrator. He also enjoys making an honest living as a self-employed designer by running a business that works like a well-oiled machine.
In this class, Aaron reveals how to be as elegant off the page as you are on it by:
- Building clean, crisp project templates
- Optimizing your file structure and file names
- Treating email like the artform it is
- Understanding the building blocks of a strong invoice
- Getting ahead of potential problems and staying above the law
Plus, Aaron shares the mistakes he’s made as a business owner, and what he wishes he’d done differently over two decades (and counting!) running the Draplin Design Co.
This class is designed for any self-employed creative—designer or not—who wants to nail down the admin side of owning a business. By the end, you’ll have an actionable business management to-do list that’ll help you feel more confident and protected, and allow you to impress clients with every interaction. Save time on the front end by streamlining your operations, and discover more time for the work you love—and some well-earned play!
This class is geared toward self-employed creatives at all career stages. While it contains no financial or tax-related advice, it does lay out the steps you need to make sure you have all of your business bases covered. Bring a notebook and a pencil so you can create a personalized to-do list as you enjoy the class.
What You'll Learn?
- Graphic Design
- Business Planning
- Creative
- Creative Business
- Freelance & Entrepreneurship
- Business Guidance
- Skillshare Original
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Aaron Draplin
Instructor's CoursesBred from the loins of the proud Midwest, this guy was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything from lettering cafe signs to drawing up logos to thinking up local advertising campaigns were manhandled under the ruse of the newly formed-and gigantically reckless-Draplindustries Design Co.
After five winters out west, the kid sobered up and headed back to Minneapolis to finish up a high-falutin' design degree at the prestigious and painfully expensive Minneapolis College of Art and Design. During this time he polished up his design skills, learned how to weld and how to develop a photo in nasty chemicals. These were the salad days. He fell back in love with a strong Midwest that he once tried so hard to leave.
In April 2000, much to the chagrin of his proud "Midwestern Roots," he accepted an ill-fated art director position with SNOWBOARDER magazine. He moved it all down to Shithole, Southern California-alongside some hot, caustic beach-and wrangled some 23 issues of the mag. He won "Art Director of the Year" for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat's ass.
Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted. He moved it all North to the land of rain and gloom and rolled up the sleeves to work on the Gravis, Helly Hansen and Nixon accounts.
The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. Some four year later, he's proud to report that he's managed to "keep everything out of the red." He rolls up his sleeves for Coal Headwear, the Union Binding Company, Snowboard Magazine, Field Notes memo books, Ride Snowboards, Forum Snowboards, Grenade Gloves, Chunklet Magazine, Cobra Dogs, Absinthe Films, NemoDesign, Gnu Snowboards, RVL7 Apparel, Burton Snowboards, K2 Snowboards, Bonfire Snowboarding Apparel, South American Snow Sessions, as well as all sorts of one-off logos, t-shirt graphics and what not.
He owes it all to his parents, seriously.
SkillShare
View courses SkillShare- language english
- Training sessions 10
- duration 49:02
- English subtitles has
- Release Date 2023/02/15
