Telling Stories with Data

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Paul A. Smith

15:50

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01 - 1. How We Got Here

01 - Introduction Data tells a great story.mp4

00:34

02 - The How We got here method in action.mp4

02:41

03 - The lesson from our data-driven story.mp4

00:50

04 - Data storytelling techniques.mp4

02:36

02 - 2. Discovery Journey

01 - The Discover Journey story method.mp4

01:12

02 - The Discovery Journey story in action.mp4

05:00

03 - Why the data worked as a story.mp4

02:57

Description

The same techniques that are used to tell stories with words—structure, conflict, resolution, emotion, and surprise—can be used with data. You can craft compelling narratives that help audiences visualize information, without complex charts or graphs. Join Paul A. Smith, author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, for this short course, which describes how to tell more effective stories with data. He introduces two master storytelling methods that can be applied to data, "how did we get here" and the discovery journey, and shows both methods in action, so you can see how they apply to real-world scenarios.

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Data Science

Data Visualization

Big Data

Paul A. Smith

Instructor's Courses

Paul Smith is one of the world’s leading experts in business storytelling, one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Lead with a Story, Sell with a Story, Parenting with a Story, and Four Days with Kenny Tedford. His work has been featured in the Wall Street Journal, Time Magazine, Forbes, Fast Company, The Washington Post, PR News, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others. In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company. His keynote speaking and training clients include international giants like Google, Hewlett Packard, Bayer Medical, Walmart, Kaiser Permanente, Ford Motor Company, Luxottica, and Procter & Gamble among dozens of others. Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. Contact information: Web: www.LeadWithAStory.com Email: [email protected] Twitter: @LeadWithAStory LinkedIn: www.linkedin.com/in/smithpa9 Facebook: www.facebook.com/leadwithastory Instagram: www.instagram.com/leadwithastory

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.