Telling Stories That Stick

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57:19

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[1] 1. Working Back from the End Result

[1] Introduction.mp4

00:59

[2] Who are you talking to (and why does that matter).mp4

02:29

[3] What do you want from them.mp4

01:28

[4] What does your audience want from you.mp4

01:22

[5] Spotlight on reporters.mp4

02:00

[6] Defining the ideal outcome.mp4

01:23

[7] Opportunity assessment worksheet.mp4

00:13

[2] 2. Understand the Difference between Features vs. Benefits, and Problems vs. Solutions

[1] Problems drive considering change.mp4

01:56

[2] Features are table stakes.mp4

01:39

[3] Benefits justify the pain of change.mp4

00:58

[4] Solution Positioning nirvana.mp4

01:36

[5] A word about truth.mp4

00:54

[6] Problem, feature, benefit, solutions worksheet.mp4

00:23

[3] 3. Identifying and Prioritizing Pull-Through Messages

[1] Introduction to pull-through messages.mp4

01:25

[2] Spoon feeding a narrative, not a spec sheet.mp4

00:56

[3] The ideal number of pull-through messages.mp4

00:47

[4] 4. Craft Talking Points That Support Your Pull-Through Messages

[1] Difference between pull-through messages and talking points.mp4

02:23

[2] Scrubbing your language.mp4

01:34

[3] Sounding natural after scrubbing.mp4

01:12

[4] Write it down.mp4

00:57

[5] Pull-through messages and talking points.mp4

00:19

[5] 5. Assess the Specific Audience

[1] Where they are in your sales pipeline.mp4

01:31

[2] How you fit into their philosophy and future plans for investment.mp4

01:10

[3] Quiz the reporter about the story being told.mp4

02:32

[4] Keeping it engaging for a conference audience.mp4

01:48

[6] 6. Tactical Tips for Presenting

[1] What not to wear.mp4

01:41

[2] What to do with your hands.mp4

01:44

[3] Tics, vocal and otherwise.mp4

01:15

[4] Test the tech.mp4

00:55

[5] Preopportunity checklist PDF.mp4

00:16

[7] 7. Plan for Both Ideal Questions and Rude Q&A

[1] Plan your answers for both ideal and rude questions.mp4

01:10

[2] Dont speak for others, speak for yourself.mp4

01:27

[3] Dont speculate, share what you know.mp4

00:43

[4] Dont speak to what you haven't read, seen, or heard.mp4

01:24

[5] Thats a great question and other ways to control time.mp4

01:54

[6] Heres what not to say.mp4

00:48

[7] Useful phrases cheat sheet PDF.mp4

00:14

[8] 8. How to Stay on Message and Pivot to Your Talking Points

[1] Evangelism, not conversion.mp4

01:28

[2] The circle dance.mp4

01:02

[3] The role of data.mp4

00:38

[4] The art of listening and asking.mp4

01:27

[9] 9. Measuring Success

[1] Relevance.mp4

01:56

[2] Reach and revenue.mp4

01:22

[3] Last word When failure is success.mp4

01:32

[4] Postopportunity postmortem worksheet PDF.mp4

00:29

Description

What makes a good story? Why do some stories stick with us while others are forgotten as soon as we hear them? In this course, award-winning entrepreneur, author, and activist Elisa Camahort Page teaches you the secrets to telling a story that sticks. Whether you’re trying to close a sale, presenting at a conference, or speaking to media outlets, the principles Elisa outlines can help you successfully accomplish your objectives. She covers the importance of tailoring your story to your specific audience, how to craft talking points that support the story you want to tell, how to master interviews so your messages come through, and more. Elisa also covers tactical aspects of presenting, from how to dress to what to do with your hands to managing verbal ticks or crutch words. Finally, she shows you how to measure the success of your messaging and use that to improve your messaging in the future.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.