Technical SEO Course: Boost Your Web Site Performance Easily

Focused View

Stefanos Anastasiadis

3:50:59

8 View

1. Tools For Technical SEO Audit

1. What you will learn in this course.mp4

13:22

2. Tools For Technical SEO Audit.mp4

16:56

3. Page Speed Insights.mp4

41:00

4. Screaming Frog Installation.mp4

03:25

5. Google Analytics Basics.mp4

37:26

6. Google Analytics Set Up.mp4

02:46

7. Google Search Console.mp4

18:36

2. Technical SEO Audit Factors

1. Manual Checks.mp4

05:08

2. Screaming Frog Reports.mp4

18:07

3. Core Web Vitals.mp4

13:53

4. Robots.txt.mp4

03:59

5. Duplicate Content.mp4

08:53

6. Page Speed Insights.mp4

41:00

7. Common Schema.mp4

02:45

8. Javascript Usage.mp4

01:19

9. Mobile SEO.mp4

02:24

10.1 SEO Glossary.html

10. SEO Glossary.html

Description

Your Technical Checklist To A Search Engine Friendly Web Site

What You'll Learn?

How to use free and paid tools to audit their web site for any technical issues that affect SEO
How to identify indexing and crawling problems and how to deal with duplicate content.
How to improve page speed by using Lighthouse and PageSpeed Insights.
How to install google analytics and configure it to track conversions.
How to use schema to improve their rankings and improve their click through rates.
How to perform manual crawling checks and how to understand indexing priorities.

Who is this for?

Bloggers who need to be in control of the technical aspects of their web site

Small business owners need to fix important issues to improve their organic traffic

Beginner SEO professionals need to learn more about Technical SEO

What You Need to Know?

No programming experience needed.

You need to set up a google web console account or use your existing one

Download trial of Screaming Frog.

Create a free account with Mobile Moxie.

Create an account with Google Analytics or use an existing one.

More details

Description
Technical SEO is a crucial aspect of search engine optimization (SEO) that focuses on ensuring your website's infrastructure and code are optimized for search engines. It encompasses a range of factors that affect how search engines crawl, index, and rank your website, ultimately influencing its visibility and organic traffic.
Key Areas of Technical SEO

URL Structure and Permalinks: Implement a logical and clear URL structure that reflects the content of each page. Employ descriptive and relevant permalinks to enhance search engine understanding.
Mobile Optimization: Ensure your website is responsive and displays seamlessly across various devices, including desktops, laptops, tablets, and smartphones. This caters to the increasing mobile-first approach of search engines.
Internal Linking: Create a robust internal linking strategy to connect relevant pages on your website. This helps search engines understand the hierarchy and relationships between pages, improving navigation and authority.
Sitemaps: Submit sitemaps to search engines to provide a comprehensive overview of your website's content and structure. This guides crawlers efficiently through your site.
Page Loading Speed: Optimize page loading speed to enhance user experience and reduce bounce rates. Search engines favor websites with faster loading times.
Server Issues: Address any server-related issues that might hinder crawling or indexing. Ensure your server is reliable and responsive to search engine crawler requests.
Schema Markup: Implement Schema markup to provide structured data about your website's content. This enhances search engine understanding and presentation in search results.
Title Tags and Meta Descriptions: Craft compelling and informative title tags and meta descriptions for each page. These elements influence search rankings and click-through rates.
Robots.txt File: Configure the robots.txt file to specify which pages search engines can access and which pages should be excluded. This controls crawling behavior.
HTTPS and SSL Certificates: Implement HTTPS and secure your website with valid SSL certificates. This boosts user trust and signals credibility to search engines.
Benefits of Technical SEO
Effective technical SEO plays a significant role in improving your website's SEO performance, leading to several benefits:
Increased Search Rankings: Technical SEO optimization can boost your website's rankings in search results, making it more visible and accessible to potential searchers.
Enhanced User Experience: A well-structured and optimized website provides a positive user experience, leading to lower bounce rates and increased engagement.
Improved Content Discoverability: Search engines can effectively crawl and index your website, making your content more discoverable to relevant users.
Enhanced Brand Reputation: Technical SEO contributes to a positive user experience and brand perception, strengthening your online presence.
Who this course is for:
Bloggers who need to be in control of the technical aspects of their web site
Small business owners need to fix important issues to improve their organic traffic
Beginner SEO professionals need to learn more about Technical SEO

User Reviews

Rating

average 0

Total votes0

Focused display

SEO

Stefanos Anastasiadis

Instructor's Courses

SEO Manager with 14+ years of experience developing, managing, and executing effective marketing strategies and campaigns that drove excellent results. Leverage experience and in-depth knowledge of SEO best practices. Strong background in analyzing and maximizing the impact of marketing strategies. Proven track record in building and managing relationships with clients and co-workers at all levels. Adept at leading teams and developing websites. Competent in conducting keyword research and planning and executing link-building campaigns. Academically founded in Human-Centered Computer Systems.

Udemy

View courses Udemy

Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.