Technical SEO

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Dana DiTomaso

1:11:31

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01 - Introduction

01 - Drive site traffic using technical SEO.mp4

00:47

02 - What you should know.mp4

00:19

02 - 1. Technical SEO Basics

01 - Why technical SEO is important.mp4

02:25

02 - Technical SEO tools Website crawler.mp4

03:14

03 - Technical SEO tools Website inspector.mp4

04:29

04 - Technical SEO tools Speed testing.mp4

03:42

03 - 2. Crawling the Website

01 - Interpret what the crawler is telling you.mp4

04:04

02 - The role of robots.txt files.mp4

03:54

03 - When website log files can be useful.mp4

02:04

04 - 3. Website Speed

01 - What are Googles Core Web Vitals.mp4

02:47

02 - Evaluating Largest Contentful Paint (LCP).mp4

03:04

03 - Evaluating Interaction to Next Paint (INP).mp4

02:18

04 - Evaluating Cumulative Layout Shift (CLS).mp4

01:51

05 - Prioritizing website speed problems.mp4

03:04

05 - 4. Architecture and Schema

01 - Best practices for website architecture.mp4

04:07

02 - The importance of an internal linking strategy.mp4

03:05

03 - Determine when to use a redirect page.mp4

03:49

04 - Understand schema and why you need it.mp4

03:42

06 - 5. Additional Technical SEO Concerns

01 - Why canonicalization matters.mp4

03:52

02 - Helping crawlers understand international websites.mp4

04:42

03 - How to optimize images.mp4

03:29

04 - Best practices for on-site videos.mp4

02:57

07 - Conclusion

01 - Prioritizing technical SEO fixes.mp4

03:46

Description

Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, SEO expert Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, developing strategies for increasing site speed and discoverability, using schema, architecture, URLs, and image/video to your SEO advantage. Along the way, learn how to leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to IT teams and web developers, so you can actually get the fixes implemented that you need.

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SEO

Dana DiTomaso

Instructor's Courses

We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals. We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better. I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.