Tech Career Skills: Developing Your Personal Brand

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40:43

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01 Introduction

001 Personal branding is essential.mp4

01:26

02 Focus on Your Strength

001 Identify your superpower.mp4

02:59

002 Be authentic and credible.mp4

02:51

003 Know your target audience.mp4

03:34

03 Establish Your Presence

001 Hone your communication skills.mp4

05:04

002 Choose relevant online and offline channels.mp4

04:14

003 Engage with industry peers.mp4

04:21

04 Consistently Deliver Value

001 What type of content you should create .mp4

04:31

002 Create your engagement schedule.mp4

02:35

003 Scale audience engagement.mp4

03:09

004 Measure the ROI of your personal brand.mp4

05:10

05 Conclusion

001 Next steps.mp4

00:49

Description

In today’s competitive environment, having a strong personal brand positions you as an industry expert, promotes your influence, and opens the door to opportunities. Instructor Dux Raymond Sy shares his methods for growing a strong personal brand. Dux shows you a three-step approach to identify your strengths, then offers practical ways to demonstrate authenticity and credibility. He helps you identify your target audience and discusses how to convey your messages clearly verbally or in writing. Dux helps you choose which social media channels and industry events to engage with, then covers how to connect and collaborate with industry peers. He goes into how to use blogs, newsletters, and videos to provide value through shared knowledge. Plus, learn about relevant tools to help you scale, automate, and enhance your audience engagement, as well as a four-step method you can use to establish and track personal branding performance indicators.

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Career Development

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.