Tableau for Business Analytics and Marketing

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Ligency I Team,Ligency Team,John David Ariansen

2:48:05

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1 - Introduction

1 - Introduction.mp4

01:08

2 - BONUS Learning Paths.html

3 - Why.mp4

01:50

4 - Beginner vs Advanced Tableau User Course Path.mp4

01:18

5 - 3 Quick Ways to Apply Tableau to Increase Marketing ROI.mp4

05:20

6 - Student Testimonial.mp4

01:59

7 - Get the materials.html

2 - Buyer Persona Case Study

8 - Update on Udemy Reviews.mp4

01:09

9 - What is a buyer persona.mp4

02:39

10 - Demographics Dashboard Overview.mp4

02:06

11 - Types of Marketing Data Sources.mp4

03:14

12 - Buyer-Persona-Case-Study.xlsx

12 - Data Source Download.html

13 - Connecting to the Data Source.mp4

04:00

14 - Building KPI Indicators.mp4

11:06

15 - Sales Analysis Visualizations.mp4

08:40

16 - Visualizing Demographics.mp4

06:15

17 - Building the Dashboard.mp4

05:36

18 - Environmental Initiative Use Case.mp4

03:11

19 - Connecting to Survey Data.mp4

04:27

20 - Working with Survey Data.mp4

05:00

21 - Survey Analysis Recommendation.mp4

08:17

3 - Email Marketing Analysis

22 - Email Marketing Dashboard Introduction.mp4

03:15

23 - Data Source Download.html

23 - Sample-Email-Data.xlsx

24 - KPI Indicators.mp4

07:30

25 - Treemap.mp4

06:56

26 - Click Through Rate Bar Chart.mp4

06:31

27 - Time and Day Heatmap.mp4

06:27

28 - Building the Email Marketing Dashboard.mp4

08:13

29 - Investigating the Master Email List.mp4

01:43

30 - Potential Reasons for Low Click Through Rate.mp4

03:27

31 - Digging into the Data.mp4

08:23

4 - Marketing Impact Analysis

32 - Introduction to the Promotion Impact Dashboard.mp4

02:34

33 - Data Source Download.html

33 - Sample-Sales-and-Promotion-Data.xlsx

34 - Exploring & Connecting To the Data.mp4

03:28

35 - Sales Visualizations.mp4

04:42

36 - Promotional Calendar.mp4

03:35

37 - Building the Promotional Dashboard.mp4

05:08

5 - Tableau 101

38 - Section Introduction.mp4

01:11

39 - Download Tableau PublicFor Free.mp4

01:56

40 - Tableau Desktop vs Tableau Public.mp4

04:13

41 - Data Connection Screen.mp4

06:54

42 - Dimensions vs Measures.mp4

02:02

43 - Show Me Tab.mp4

02:42

44 - More Content Coming 52019.html

6 - Bonus Lectures

45 - YOUR SPECIAL BONUS.html

Description

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

What You'll Learn?

How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
What KPIs are important in the marketing space
How to create a demographic dashboard

Who is this for?

Marketing specialists who want to improve their analytical skills

Marketing specialists who want learn new analytical techniques

Managers who want to take better Decisions using Data

Anyone who wants to learn how to leverage Data for boost the Business

More details

Description
Do you have the desire to analyze marketing data?

Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
What KPIs are important in the marketing space
How to visualize these KPIs
How to create a demographic dashboard
How analyze email marketing data
How to quantify the impact of an ad campaign
Use Tableau to Analyze Marketing Data
The three case studies in the course are:
Data Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis

In these three case studies we will build out data visualizations that will uncover the key trends that matter.
Content and Overview

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.
The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.
By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a â€œData Informedâ€ marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

What You Will Learn

-How to leverage Tableau to solve real world problems
-Build a data driven buyer persona using Tableau
-Analyze Email Marketing data with Tableau
-Quantify the Impact of a Marketing Campaign with Tableau
Who this course is for:
Marketing specialists who want to improve their analytical skills
Marketing specialists who want learn new analytical techniques
Managers who want to take better Decisions using Data
Anyone who wants to learn how to leverage Data for boost the Business

User Reviews

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Hi there,We are the Ligency team. You will be hearing from us when new Ligency courses are released, when we publish new podcasts, blogs, share cheatsheets and more!We are here to help you stay on the cutting edge of Data Science and Technology. See you in class,Sincerely,Ligency Team!

Ligency Team

Instructor's Courses

Hi there,We are the Ligency PR and Marketing team. You will be hearing from us when new courses are released, when we publish new podcasts, blogs, share cheatsheets and more!We are here to help you stay on the cutting edge of Data Science and Technology.See you in class,Sincerely,The Real People at Ligency

John David Ariansen

Instructor's Courses

I tell stories through data. Currently I am the Director of Analytics and Co-founder of Silvertone Analytics. We focus on three main verticals - Manufacturing, Marketing and Nonprofit Impact Analysis. Outside of my consultancy, I work with students helping them break into the analytics field and I am also on the Board of Directors for Triad Local First, a nonprofit that promotes localism here in the Greensboro, NC. On the board I advise on how to leverage data to drive strategy but I also teach classes available to the 360 local member businesses on how they can use their data to drive their decision making process. I love getting to work with these small businesses!I post weekly content to my Youtube channel focused on Tableau and how you can grow your Analytics Career.

Udemy

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Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.