Strategic Social Media: Grow Your Business

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Anke Audenaert and Madecraft

1:44:30

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01 - Introduction

01 - Using social media to grow your business.mp4

01:49

02 - 1. Prepare for Social Media for Business

01 - Grow your business with social media.mp4

04:01

02 - Defining your target audience.mp4

03:26

03 - Understanding your customers journey.mp4

03:34

03 - 2. Planning Your Social Media Presence

01 - Selecting your social media channels.mp4

02:54

02 - Establishing your tone of voice.mp4

03:43

03 - Creating a social media policy.mp4

03:36

04 - 3. Participating as a Business in Social Media

01 - Participating vs. marketing.mp4

03:00

02 - Creating your social media profile.mp4

03:19

03 - Organic vs. paid social media marketing.mp4

03:46

05 - 4. Creating a Content Plan

01 - It all starts with content.mp4

03:41

02 - Using the hub and spokes model.mp4

02:51

03 - Conducting a content audit.mp4

03:06

04 - Repurposing existing content.mp4

02:00

05 - Developing your content calendar.mp4

03:18

06 - 5. Creating Effective Social Media Content

01 - Creating content your customers want.mp4

03:35

02 - Creating shareable content.mp4

04:16

03 - Adapting content to your social channels.mp4

03:26

04 - Tools for content creation.mp4

02:20

07 - 6. Growing Organically in Social Media

01 - Building a following.mp4

03:54

02 - Interaction with customers.mp4

03:24

03 - Using insights to build on success.mp4

03:30

08 - 7. Growing Through Social Media Advertising

01 - Deciding when to advertise.mp4

03:30

02 - Establishing your advertising goal.mp4

03:24

03 - Creating effective social media ads.mp4

03:45

04 - Targeting your social media ads.mp4

03:58

05 - Optimizing your ads.mp4

03:58

09 - 8. Measuring Social Media Marketing Success

01 - Understanding social media metrics.mp4

03:43

02 - The right metrics for the right goal.mp4

03:56

03 - Evaluating social media marketing ROI.mp4

04:05

10 - Conclusion

01 - Implementing your strategy.mp4

01:42

Description

Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.

This course was created by Madecraft. We are pleased to host this training in our library.

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Instagram Marketing

Internet Marketing

Content Marketing

Anke Audenaert and Madecraft

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.