Strategic SEO Mastery in 2024

Focused View

Usman Sheikh

4:06:30

17 View

1 - Introduction

1 - Welcome Overview.mp4

05:01

2 - Course Structure Overview.mp4

04:29

3 - Program Overview.mp4

09:19

2 - Strategy SEO in 2024 Where SEO Fits Budget Returns Marketing Mix

4 - Strategy SEO Looking at SEO vs other methods of driving growth.mp4

12:24

5 - Financial Payback Scenario Analysis With SEO.mp4

21:50

6 - Summary of Strategic Recap.mp4

05:25

3 - The Technical Site Audit For SEO The Fundamentals

7 - The Speed of The Site The First Thing To Audit Test.mp4

17:32

8 - Age of Domain.mp4

07:15

9 - Robotstxt Good practices to allow pages and disallow other pages.mp4

11:38

10 - XML Sitemaps Your gateway to better communication with Google.mp4

20:21

11 - Rich Schemas Look your best in Google Search Results Pages.mp4

20:12

4 - UX SEO The Trade Off In Experience Visiblity

12 - UX SEO Trade Offs To Look For In Your SEO Audit.mp4

21:08

5 - Local SEO Your Gateway To Shortterm WINs For Location Based Physical Business

13 - Local SEO Fundamentals Review.mp4

17:20

6 - On Page Optimization Content Matters

14 - Quick Recap Leading Up to On Page So Far.mp4

05:10

15 - On Page Ranking Factors.mp4

07:38

16 - Content Optimization On Page Review.mp4

09:45

17 - Meta Content Review.mp4

09:22

7 - Off Page Audit

18 - Off Page Introduction.mp4

10:50

19 - Off Page Audit The Dos Donts.mp4

04:52

20 - Off Page Audit Review Free Tools Resources With Demo.mp4

13:48

8 - PAID Audit Brief WalkThru

21 - Demonstration of Paid SEO Audit That Generates Results Automatically in Minutes.mp4

11:11

Description

The Only Way to WIN in the AI Era

What You'll Learn?

Learn SEO From A Strategic Perspective - not only tactical perspective. Where does it fit in the greater marketing mix.
Learn how to do fundamentals of SEO With FREE tools & resources first then only look at paid options. So anyone can get started.
Practice & Apply: Theory with demonstration and practice to help absorb the key skills and knowledge framework
Be on your path towards SEO mastery with other courses soon to be released that get more advanced. Get Hired as an SEO or hire SEOs more comfortably.

Who is this for?

Beginner Digital Marketer and a Seasoned Professional looking for a refresher or a new perspective.

What You Need to Know?

No Requirements. It is made for someone who is completely new to SEO as I break down advanced and technical concepts to help the student along.

More details

Description
Welcome to "Strategic SEO Mastery," meticulously crafted by Usman Sheikh, the founder of Web Worx Labs.
This course is an essential key to unlocking the complex world of SEO in the age of AI, tailored for both beginners and seasoned professionals.
Whether you're just stepping into digital marketing or looking to refine your SEO strategies, this course offers valuable insights and practical skills.
For those new to the field, we delve into practical, easy-to-follow lessons on conducting in-depth SEO audits.
You'll learn how to evaluate site architecture, content quality, user experience, and technical SEO elements using both free and paid tools.
We emphasize understanding and implementing SEO campaigns cost-effectively, utilizing a plethora of resources and tips to manage your campaign for free.
As the first instalment of a four-part series, this course focuses on laying a solid foundation in strategic SEO thinking.
For seasoned SEO professionals, you'll discover valuable insights and nuggets from Usmanâ€™s successful campaigns.
Explore real-world case studies and strategies that have driven success for over 100 brands, both large and small.
Understand the nuances of strategic planning, payback, and analysis crucial in todayâ€™s AI-dominated SEO game.
It's perfect for starting and for those reluctant to invest in costly tools.
I provide an extensive array of free resources, ensuring you can conduct a thorough SEO campaign at no extra cost.
Hereâ€™s what the course covers:
SEO Fundamentals for Beginners:
Understanding the basics of SEO.
The evolution of SEO in the context of AI and digital marketing.
In-Depth SEO Audits:
Step-by-step guides to conducting comprehensive audits.
Evaluating site architecture, content quality, UX, and technical SEO.
Strategic Planning in SEO (Seasoned Pros Will Appreciate this):
Developing and implementing effective SEO strategies.
Customizing approaches for different industries.
Hands-On Application:
Practical exercises and real-world examples.
Free tools and techniques for effective SEO analysis.
Exclusive Insights for Advanced Professionals:
Nuggets of wisdom from Usmanâ€™s successful campaigns.
Case studies demonstrating strategic decision-making and payback analysis.
SEO in Various Industries:
Tailoring SEO strategies to specific industry requirements.
Recognizing when SEO is a viable strategy.
Budget-Friendly SEO Tactics:
Maximizing SEO benefits without financial strain.
Utilizing free tools and resources for optimal campaign management.
"Strategic SEO Mastery" is not just about climbing the search engine ranks; it's about understanding the landscape, making strategic decisions, and achieving long-term success.
By the end of this course, you'll be equipped with the knowledge and skills to navigate the world of SEO confidently and influence and adapt to its ever-changing dynamics.
Join me on this journey and transform into a savvy SEO strategist ready to conquer the digital world.
Who this course is for:
Beginner Digital Marketer and a Seasoned Professional looking for a refresher or a new perspective.

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Welcome to the world of strategic digital mastery with Usman Sheikh, the founder and CEO – or as he prefers, the Chief Motivating Officer – of Web Worx Labs. With a vibrant journey that began over 7 years ago, Usman has transformed his passion for helping friends into a thriving digital marketing empire. His mission? To empower brands with the same level of dedication and insight that sparked his initial success.With a rich background in corporate planning and analytics, Usman's approach to digital marketing is both data-driven and intuitively creative. He has crafted an all-star team at Web Worx Labs, united by a common goal: to set every client up for success through meticulously aligned strategies and perfectly executed campaigns.Before his entrepreneurial leap into Web Worx Labs, Usman honed his leadership skills in various organizations, driving high growth through his expertise in planning, finance, strategy, branding, marketing, and analytics. This diverse experience now feeds into his unique teaching style, blending real-world insights with practical skills.Usman's role as an educator extends beyond the corporate realm. Over the last 3 years, he has nurtured over 2000 students in college-level courses, sharing his wealth of knowledge and sparking a passion for digital marketing in the next generation of strategists.But Usman isn't just about business and teaching. At his core, he's a proud father of three, an avid reader, and a passionate advocate for strategy and the Internet of Things. His courses are more than just lessons; they are gateways to understanding the digital world's intricacies and harnessing its power for business success.Join Usman Sheikh on Udemy and be part of a learning experience that is rooted in real-life success, guided by a leader who not only teaches digital marketing but lives and breathes it every day.

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