Strategic Product Management - The 7-Step Framework

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Lilith Wecker

7:04:15

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1. Introduction

1. Introduction.mp4

02:31

2.1 Course Overview.pdf

2. Course Overview.mp4

02:59

3.1 The 7-Step Strategic Product Management Miro Board.html

3. The 7-Step Startegic Product Management Framework.mp4

04:53

4.1 Interesting Read All Companies are Technology Companies Now.html

4. The State of Product Management.mp4

03:08

2. Strategic Product Management Fundamentals

1. Section Introduction.mp4

02:33

2. Outcome Driven Product Management.mp4

05:02

3.1 Innovation Assessment Worksheet.pdf

3. Product Innovation.mp4

06:57

4. Customer Development and UX Research.mp4

05:34

5. Lean Startup Essentials Mastering the Process.mp4

04:02

6.1 UX Research Maturity Assessment Worksheet.pdf

6. UX Research Maturity.mp4

04:24

7. Fundamentals Quiz 1.html

8.1 Worksheet Board - Business Model Canvas.html

8. Business Models and Product Phases.mp4

05:08

9. Product Lifecycle.mp4

03:59

10.1 Product-Market Fit Breakdown Worksheet.pdf

10. Product-Market Fit.mp4

03:55

11. Time-to-Market.mp4

03:42

12.1 Section Summary Strategic PM Fundamentals.pdf

12. Section Summary.mp4

02:09

13. Fundamentals Quiz 2.html

3. Product Vision and Strategy

1. Section Introduction.mp4

02:08

2.1 Product Vision - Checklist.pdf

2.2 Product Vision Worksheet .pdf

2. Getting Clear on Your Vision.mp4

05:41

3. Great Real-Life Examples of Product Vision.mp4

03:58

4.1 Product Strategy Worksheet.html

4. Building a Strong Product Strategy.mp4

05:35

5. Market analysis and Macro Landscape.mp4

06:49

6.1 PESTLE Analysis Template.html

6. PESTLE Analysis.mp4

03:38

7. Your Business Model and Operational Specifics.mp4

03:25

8. Strategic Innovation Pipeline.mp4

07:32

9. Dimensions of Product.mp4

04:30

10. Analysing the Direct and Indirect Competition.mp4

03:32

11. Customers Current vs. Dream Customers.mp4

04:06

12.1 Strategic Principles - Worksheet.pdf

12. Goals, Objectives and Strategic Principles.mp4

06:35

13.1 Section Summary Product Vision and Strategy.pdf

13. Section Summary.mp4

02:39

14. Product Vision and Strategy Quiz.html

4. Step 1 - Idea Validation and Evaluation

1. Section Introduction.mp4

02:46

2.1 Idea - One Pager.pdf

2.2 Idea Validation Evaluation.pdf

2. Purpose Why do we need a system to evaluate ideas.mp4

04:04

3. How ideas are usually generated and validated.mp4

05:17

4. User centric idea generation and evaluation UX Research Maturity.mp4

05:09

5. Idea validation vs. evaluation.mp4

03:31

6. How to work on this step as a team.mp4

06:16

7.1 Idea Evaluation Step 1 Output.pdf

7. The Outcome and Output of Step 1.mp4

03:32

8.1 Section Sumamry Idea Validation and Evaluation.pdf

8. Section Summary.mp4

02:59

9. Idea Validation and Evaluation Quiz.html

5. Step 2 - Product Intelligence

1. Section Introduction.mp4

03:26

2.1 Product Intelligence Worksheet.pdf

2. The 3 Layers of Product Intelligence.mp4

03:25

3. Product vs. Product Portfolio Discovery.mp4

03:55

4. Product vs. Product Portfolio Intelligence.mp4

03:34

5. Business Intelligence and Impact Analysis.mp4

05:46

6.1 Product Metrics Inventory Worksheet.pdf

6. Product Analytics Types of Metrics.mp4

04:31

7. UX Insights How to Use What You Already Have.mp4

03:10

8.1 Secondary Market Research Guide.pdf

8. Secondary Market Research What to Focus on.mp4

04:49

9.1 Product Concept Creation Guide.pdf

9.2 Step 2 Output Product Intelligence.pdf

9. Documenting Step-2.mp4

02:53

10.1 Section Summary Product Intelligence.pdf

10. Section Summary.mp4

02:48

11. Product Intelligence Quiz.html

6. Step 3 - Market Discovery

1. Section Introduction.mp4

02:22

2.1 Market Discovery Guide.pdf

2. What is Market Discovery.mp4

05:45

3. Market Discovery vs. Market Research.mp4

03:11

4. Market Discovery vs. Product Discovery.mp4

02:20

5. Discovering Product-Market Fit.mp4

03:28

6. Forming a Market Discovery Team.mp4

03:33

7. Practical Tips for Market Discovery.mp4

03:45

8.1 Step 3 Output Market Discovery Summary.pdf

8. Documenting Step-3.mp4

03:21

9. Market Discovery in Practice HealthTech Case.mp4

03:37

10.1 Section Summary Market Discovery.pdf

10. Section Summary.mp4

02:54

11. Market Discovery Quiz.html

7. Step 4 - Business Value and Business Case

1. Section Introduction.mp4

02:24

2. Business Value vs. Business Case.mp4

03:53

3.1 Business case key components worksheet.html

3. Business Case Key Components.mp4

04:17

4. Financial Analysis.mp4

04:36

5. Analysis and Metrics Long-Term vs. Short-Term.mp4

04:05

6.1 Cost Estimation Worksheet.pdf

6. Estimating Costs.mp4

02:20

7.1 Profitability Analysis Guide.pdf

7. Profitability Analysis.mp4

02:54

8.1 Step 4 - Output - Business Case Evaluation.pdf

8. Preparing your Business Case and Real-Life Case analysis.mp4

05:15

9.1 Section Summary Business Value and Business Case.pdf

9. Section Summary.mp4

02:19

10. Business Case Quiz.html

8. Step 5 - Product Discovery

1. Section Introduction.mp4

02:08

2. What is Product Discovery.mp4

05:06

3.1 Opportunity Solution Tree Example.html

3. Product Discovery How it works + Example.mp4

12:33

4. Forming a Discovery team.mp4

03:25

5. Where to start Experience Mapping.mp4

03:50

6.1 Opportunity Assessment Worksheet.pdf

6. Mapping the Opportunity Space.mp4

04:33

7.1 Framework for Solution Mapping.html

7. Mapping the Solution Space.mp4

03:59

8. Mapping the Assumptions.mp4

03:49

9. Experiments and Product Design.mp4

04:22

10.1 Experiements Mapping Worksheet.pdf

10. Experiments and UX Research.mp4

03:33

11.1 Product Discovery Communicating Results Checklist.pdf

11. Documenting and Communicating Product Discovery Results.mp4

04:18

12.1 Section Summary Product Discovery.pdf

12. Section Summary.mp4

02:58

13. Product Discovery Quiz.html

9. Step 6 - Business Case Validation and Conceptualisation

1. Section Introduction.mp4

01:51

2. Business Case Validation.mp4

05:03

3.1 Value Proposition Worksheet.pdf

3. Developing Value Proposition and Product Concept.mp4

07:41

4.1 Product Concept Ideation Worksheet.pdf

4. Product Concept vs. Business Model.mp4

02:25

5. Building the Right Business Model for your Product.mp4

06:08

6.1 Setting OKRs Worksheet.pdf

6. OKRs Key Results and Metrics.mp4

03:51

7. Business Models and Success Metrics.mp4

08:43

8. Revenue Streams and Pricing Strategies.mp4

06:45

9.1 Final Evaluation Template.pdf

9.2 Risk and Sensitivity Analysis .pdf

9. Financial Projections and Risk Analysis.mp4

03:22

10.1 Section Summary Business Case Validation.pdf

10. Section Summary.mp4

02:39

11. Business Case Validation Quiz.html

10. Step 7 - Implementation

1. Section Introduction.mp4

03:28

2.1 Organisational Readiness Assessment.pdf

2. Navigating the Changes within The Organisation.mp4

05:43

3. Transitioning from planning to Execution.mp4

05:03

4. Roadmapping.mp4

03:56

5. Defining Success Metrics.mp4

09:31

6. Launching with Impact Product Marketing.mp4

05:40

7.1 Launch Planning Worksheet.pdf

7.2 Messaging and Positioning Questionnaire.pdf

7. Launch Planning Strategies for Success.mp4

04:24

8. Continuous Improvement.mp4

04:26

9.1 Video - Adobe Change Management.html

9. Change Management.mp4

05:58

10.1 Section Summary Implementation.pdf

10. Section Summary.mp4

02:31

11. Implementation Quiz.html

11. Elevating Your Craft

1. Course Recap and Key Takeaways.mp4

05:14

2.1 Guide Working on a Case Study.pdf

2. Practical Applications and Case Studies.mp4

03:39

3. Fueling Your Passion for Excellence.mp4

02:26

Description

Product Mastery Blueprint: Comprehensive Strategies for Innovation, UX Research, Discovery, Product Analysis, and Launch

What You'll Learn?

Understand core concepts of strategic product management & outcome-driven approaches.
Learn to construct a compelling product vision and analyze the market landscape.
Master the skills to develop a robust, competitive product strategy.
Develop proficiency in idea generation, validation, and team collaboration.
Distinguish between market research & product discovery; master product-market fit.
Learn practical techniques for effective market and product discovery using real-life examples.
Gain skills in market discovery to ensure product resonance with customers.
Master the process of product discovery, using it to refine your product concepts.
Learn how to form effective discovery teams to ensure the product meets customer needs.
Get hands-on experience with mapping opportunities, solutions, and assumptions.
Develop skills in designing experiments to refine product ideas.
Learn business case development, including financial analysis and profitability.
Master the art of business intelligence and impact analysis for product enhancement.
Master the process of business case validation and conceptualization.
Learn to develop a value proposition and create a comprehensive product concept.
Dive into product intelligence for informed, impactful product decisions.
Grasp techniques for defining success metrics and key results for product performance.
Learn to utilize metrics to monitor and enhance product-market fit.
Learn to establish effective pricing strategies aligned with your business model.
Understand cost estimation, financial analysis, and business case creation.
Gain a deeper understanding of profitability analysis for informed product decisions.
Master the art of financial forecasting and budgeting in product development.
Understand the role of financial analysis in business case development.
Develop skills for measuring and interpreting key product financial metrics.
Gain knowledge on Lean Startup methodology and product lifecycle management.
Learn strategies for successful product implementation and continuous improvement.
Apply the 7-Step Strategic Product Management Framework in real-life scenarios.

Who is this for?

Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.

Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.

Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.

Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.

UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.

Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.

Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.

Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.

Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.

Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.

Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.

Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.

Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.

What You Need to Know?

Basic knowledge of product management concepts would be helpful to move through the course smoothly.

More details

Description
Unleash your potential with "Strategic Product Management - The 7-Step Framework". In today's dynamic business landscape, the ability to innovate, strategize, and deliver successful products is more important than ever. This comprehensive course offers you a blueprint for mastering the craft of product management, turning raw ideas into successful launches.
Embark on a transformative journey that immerses you in the heart of strategic product management. Navigate through crucial elements like the Business Objectives, Product Vision, Strategy and Innovation, Lean Startup methodology, Product phases, and lifecycle stages, achieving product-market fit, developing compelling product visions, and making data-driven decisions.
But we don't stop there!
Our 7-Step Strategic Framework is your roadmap to success. It takes you through idea validation, market and product discovery, UX research maturity, business case development and validation, financial projections, cost analysis, pricing strategies, revenue streams, business models, and successful implementation, providing a solid foundation and actionable strategies at every step.
Whether you're a budding entrepreneur, a professional looking to transition into product management, or an established product manager aiming to sharpen your skills, this course is tailored to propel you toward product mastery.
Get ready to be inspired, challenged, and empowered.

Turn your product ideas into market winners with our Strategic Product Management course today!
Who this course is for:
Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.
Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.
Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.
Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.
UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.
Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.
Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.
Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.
Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.
Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.
Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.
Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.
Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.

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Lilith Wecker is a Product Leader, Strategist, and Coach, who brings over 15 years of invaluable experience and a broad knowledge base to this course.Throughout her illustrious career, Lilith has worked with industry giants such as Kantar, Bank of America, Coca-Cola, SAP, Johnson & Johnson, Moody’s Analytics, and many more all over the globe. Her diverse roles spanned from business development, project management, research, and product management, to founding and managing a software development company, giving her a comprehensive understanding of product strategy, discovery, development, and innovation.Lilith's expertise also extends to building successful product management teams. She has consulted with numerous startups and large companies, helping them to strategize, innovate, and implement industry best practices.An intriguing blend of technical and sociological proficiency sets Lilith apart. She holds a Bachelor of Sciences in Mathematics and Mechanics, along with a Master's degree in Sociology. This unique combination empowers her to navigate the intricate worlds of humans, numbers, and machines effectively.She is also the author of the courses “Software Business Management” and “Tech for Non-Techs”. With this wealth of experience, knowledge, and passion for product management, Lilith is excited to guide you on your journey toward product mastery. Prepare to learn, grow, and be inspired as Lilith shares her insights and industry secrets in her comprehensive courses.

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