Strategic Content Repurposing for Marketers

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Melanie Deziel

26:09

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01 - Introduction

01 - Unlocking the power of content repurposing.mp4

00:37

02 - 1. Strategic Content Repurposing

01 - Making the case for content repurposing.mp4

01:20

02 - Setting expectations Limitations of content repurposing.mp4

01:41

03 - Integrating content repurposing into your marketing plan.mp4

01:37

04 - Exploring five techniques for content repurposing.mp4

01:07

05 - Planning your content repurposing flywheel.mp4

01:46

03 - 2. Reusing Existing Content Copy

01 - How to reuse content effectively Examples and techniques.mp4

01:21

02 - Identifying content to reuse.mp4

01:12

04 - 3. Revising Existing Content Update

01 - How to revise content effectively Examples and techniques.mp4

01:36

02 - Identifying content to revise.mp4

01:36

05 - 4. Reformatting Existing Content Reformat

01 - How to reformat content effectively Examples and techniques.mp4

01:55

02 - Identifying content to reformat.mp4

01:24

06 - 5. Remixing Existing Content Multiply

01 - How to remix content effectively Examples and techniques.mp4

02:02

02 - Identifying content to remix.mp4

02:27

07 - 6. Reorganizing Existing Content Curate

01 - How to reorganize content effectively Examples and techniques.mp4

01:59

02 - Content repurposing Identifying content to reorganize.mp4

01:15

08 - Conclusion

01 - Continue to evolve your content marketing strategies.mp4

01:14

Description

We are in an age where we’re surrounded by content. Despite (or because of) new content appearing constantly, there’s tremendous pressure on creators to constantly churn out more content. But with both higher expectations and fewer resources than ever before, content marketers can keep up with the pace by doing more with the content they already have. In this course, Melanie Deziel shows you how to repurpose your existing content, adapting it for new use cases and increasing your content ROI in the process. Check out this course to explore the many ways you can strategically and creatively repurpose your content to maximize its marketing impact.

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Melanie Deziel

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.