Strategic Content Marketing: Grow Your Reach on Social Media

Focused View

Kelli Schutrop and Madecraft

1:18:21

61 View

01 - Introduction

01 - Accelerate your social media content.mp4

01:08

02 - 1. Selecting Social Media Platforms

01 - Finding the right audience.mp4

03:45

02 - Finding the right content types.mp4

02:58

03 - Finding the right feature.mp4

03:12

04 - Finding the right advertising.mp4

02:59

03 - 2. Promoting Content with Social Media

01 - Teasing content.mp4

02:38

02 - Encouraging content sharing.mp4

02:21

03 - Advertising content.mp4

03:01

04 - 3. Managing and Growing a Social Media Audience

01 - Planning a cadence of content updates.mp4

02:48

02 - Creating unique content for social media.mp4

03:03

03 - Setting the right tone for engagement.mp4

02:28

04 - Encouraging user-generated content.mp4

02:39

05 - 4. Partnering with Influencers

01 - Researching an influencers audience.mp4

03:31

02 - Understanding an influencers brand.mp4

02:50

03 - Creating an influencer campaign.mp4

03:02

04 - Using an influencer program service.mp4

02:33

06 - 5. Tips for Major Social Networks

01 - Content marketing on LinkedIn.mp4

03:52

02 - Content marketing on Facebook.mp4

03:09

03 - Content marketing on Twitter.mp4

03:07

04 - Content marketing on YouTube.mp4

03:27

05 - Content marketing on Pinterest.mp4

03:32

06 - Content marketing on Instagram.mp4

02:42

07 - Content marketing on TikTok.mp4

04:00

07 - 6. Evaluating Impact

01 - Tracking social media reach.mp4

02:09

02 - Tracking social media engagement.mp4

02:46

03 - Tracking social media sentiment.mp4

03:17

08 - Conclusion

01 - Next steps.mp4

01:24

Description

One of the biggest challenges of social media is creating content that resonates with your audience and reflects your unique personal brand. In this course, join sales and marketing expert Kelli Schutrop to learn how to develop and utilize powerful, engaging social media content as a central component of your content marketing strategy. Kelli shares insights drawn from years of experience on selecting the right platform, identifying the right content type, and setting a marketing cadence that works for you. Along the way, get tips on how to manage influencers, encourage sharing, evaluate content performance, and more. By the end of this course, you’ll be prepared to put your new skills to work using customized content on each of the major social networks.

This course was created by Madecraft. We are pleased to host this training in our library.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Marketing Strategy

Content Marketing

Kelli Schutrop and Madecraft

Instructor's Courses

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.