Storytelling for Recruiting and Employee Retention

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Paul A. Smith

40:20

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01 - Introduction

01 - Why storytelling is your best recruiting and retention tool.mp4

02:06

02 - 1. Types of Recruiting and Retention Stories

01 - A founding story.mp4

03:03

02 - The why I came here story.mp4

02:39

03 - The why I don't leave story.mp4

03:36

04 - Company benefits.mp4

02:56

05 - Passion for the work.mp4

03:38

06 - Inspire and motivate.mp4

03:21

07 - Cultures and values story.mp4

03:59

08 - The why I lead the way I do story.mp4

04:31

03 - 2. Tips to Craft and Deliver Recruiting and Retention Stories

01 - Story structure.mp4

02:19

02 - Emotional engagement.mp4

03:04

03 - Surprise endings.mp4

03:14

04 - Conclusion

01 - Start gathering your stories.mp4

01:54

Description

How do you land the perfect candidate, or keep your best talent from leaving, when the things that really matter to people are subjective, subtle, human reasons you can’t easily explain in a marketing brochure? The answer is storytelling. You need recruiting and retention stories that influence people mentally and emotionally.

In this course, Paul A. Smith explains why storytelling can be your best recruiting and retention tool. Paul discusses different types of recruiting and retention stories, including “why I came here” stories, “why I don’t leave” stories, stories that showcase your organization’s employee benefits, culture, and values, and more. He goes over tips to craft and deliver your stories, including the eight questions that your stories need to answer, as well as how to create emotional engagement and add an element of surprise to your stories. Plus, Paul shows you how to create a plan to define, find, and develop recruiting and retention stories.

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Storytelling

Employee Performance Management

Recruiting

Paul A. Smith

Instructor's Courses

Paul Smith is one of the world’s leading experts in business storytelling, one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Lead with a Story, Sell with a Story, Parenting with a Story, and Four Days with Kenny Tedford. His work has been featured in the Wall Street Journal, Time Magazine, Forbes, Fast Company, The Washington Post, PR News, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others. In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company. His keynote speaking and training clients include international giants like Google, Hewlett Packard, Bayer Medical, Walmart, Kaiser Permanente, Ford Motor Company, Luxottica, and Procter & Gamble among dozens of others. Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. Contact information: Web: www.LeadWithAStory.com Email: [email protected] Twitter: @LeadWithAStory LinkedIn: www.linkedin.com/in/smithpa9 Facebook: www.facebook.com/leadwithastory Instagram: www.instagram.com/leadwithastory

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.