Startup Marketing Essentials

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Rohan Jungharé

56:20

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1. Mastering the Startup Mindset

1. Building a Raft or Boarding a Ship.mp4

02:36

2. Startup v Corporate - The Mindset Difference.mp4

03:00

3. 5 Cultural Traits Unique to Startups (and How to Leverage Them).mp4

03:34

4. Informality Dollar Shave Club Case Study.mp4

01:31

5. Empowerment Spotify Case Study.mp4

02:02

6. Never Stop Learning Duolingo Case Study.mp4

01:24

7. User Centricity Airbnb Case Study.mp4

02:17

8. Ability to Pivot Slack Case Study.mp4

01:44

9. Scenario Based Exercise.html

2. Navigating Your Startup Journey

1. The Journey of a Startup.mp4

01:06

2. Ideation Stage - Validate the Business Idea.mp4

01:57

3. Launch Stage - Establish Market Presence.mp4

02:14

4. Traction Stage - Build a Customer Base.mp4

02:05

5. Growth Stage - Win Market Share.mp4

01:51

6. Scale Stage - Enter New Markets.mp4

01:59

7. Scenario Based Practice Test.html

3. Startup Metrics

1. What are Core Metrics.mp4

01:01

2. Revenue.mp4

00:53

3. Burn Rate.mp4

00:28

4. Customer Acquisition Cost (CAC).mp4

00:33

5. Customer Lifetime Value.mp4

03:55

6. What are Critical Ratios.mp4

01:50

7. CAC Payback Period.mp4

01:01

8. LTV to CAC.mp4

01:40

9. Gross Margin.mp4

01:30

10. Runway.mp4

01:32

11. Magic Number.mp4

02:36

12. Net Dollar Retention.mp4

02:51

13. What are Marketing Metrics The Pirate Funnel.mp4

02:34

14. Case Study Grammarly Pirate Metrics.mp4

01:47

15. How to Choose the Right Metrics.mp4

02:49

16. Startup Metrics.html

4. Final Assignment

1. Final Assignment (Optional).html

Description

Learn How to Strategically Market Your Startup from Brilliant Idea to Successful Exit in 60 minutes.

What You'll Learn?

Develop a Deep Understanding of the Startup Mindset and Culture
Identify and Apply Key Marketing Strategies for Each Stage of the Startup Lifecycle
Know and Select the Right Core and Marketing Metrics for Any Startup
Be able to develop a marketing plan for a startup scenario

Who is this for?

Startup Founders and Team Members

Marketing Professionals

Aspiring Entrepreneurs

Business Students and Educators

Investors and Consultants

What You Need to Know?

This course is designed to educate individuals at any stage of their entrepreneurial journey, from aspiring founders to seasoned marketers looking to specialize in startup growth.

While not required, coming into the course with a startup idea or area of passion you want to explore can provide context and motivation for your learning.

A keen interest in understanding the startup ecosystem and the role marketing plays in driving success.

More details

Description
Join Startup Marketing Essentials and equip yourself with the vital marketing knowledge you need, in just 1 hour.

With an expertly curated whistle-stop tour of essential strategies, you can start applying what you learn right away, without wading through hours of filler content. Avoid the paralysis of over-analysis that comes with lengthy courses.

What You'll Learn:

Embrace the Startup Mindset: Delve into the entrepreneurial spirit that drives successful startups. Learn to think, act, and innovate like a startup founder.
Chart the Startup Journey: Each stage of a startup's growth offers unique challenges and opportunities. We decode these stages, setting clear business and financial objectives for each phase.
Marketing Metrics: Gain insights into core and marketing metrics designed by an industry expert for each phase of your startup's growth. From ideation to exit, know when and how to monitor and how to calculate metrics for maximum impact.
Build Your Marketing Plan: Apply your insights by crafting a detailed marketing plan for a chosen startup scenario.

Who Should Take This Course

Busy Entrepreneurs: As a startup founder, your time is incredibly valuable. This course delivers high-impact knowledge quickly, so you can spend more time building your business.
Startup Teams: Whether you're in marketing, product development, or management, this course will refine your approach and amplify your impact.
Marketing Professionals: Busy marketers often don't have the luxury of dedicating multiple hours to a single course, leading to incomplete learning.
Investors & Consultants: Enhance your ability to assess and advise startups with a solid understanding of the marketing dynamics at play.
Who this course is for:
Startup Founders and Team Members
Marketing Professionals
Aspiring Entrepreneurs
Business Students and Educators
Investors and Consultants

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Rohan Jungharé

Instructor's Courses

I'm an engineer turned marketer with an MBA and 15 years of experience working for global brands and high growth startups. My journey has taken me through top growth/digital agencies like WPP, Wavemaker, and M&C Saatchi across the UK, EU, and US, driving growth for well-known brands including Amazon Shopping, Meta, Zipcar, TalkTalk, EDF Energy, Coinbase, Toyota, and Virgin Money. I've also led growth and marketing teams in several SaaS startups from early stages to Series A and beyond, always meeting my lead and pipeline goals. My expertise lies in digital marketing, backed by a Growth Hacker/Marketer certification from Growth Tribe, a renowned startup accelerator platform with cohorts from companies such as Spotify and Google.Recently, I've added a certified instructional designer title from the Digital Learning Institute to my credentials, equipping me to design e-learning courses with frameworks like Bloom's Taxonomy and a Scaffolded approach that focus entirely on the learner. Passionate about teaching, I'm keen to develop courses that translate my extensive marketing experience into valuable learning for newcomers to the industry.

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