Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

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Dekker Fraser, MBA

6:55:02

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1. Startup Marketing Tips & What to Avoid

1. Avoid Big Capital Expenditures 1.mp4

07:15

2. Avoid Big Capital Expenditures 2.mp4

13:57

3. Borrow Credibility, Dont Build It.mp4

07:51

4. Startups.html

5. Approaching Influencers.mp4

07:10

6. Leveraging & Repurposing Existing Content (OPTIONAL).html

7. Latch onto Larger Companies 1.mp4

02:14

8. Latch onto Larger Companies 2.mp4

02:38

9. Avoid Perfectionism & Take Non-Financial Risks.mp4

07:20

10. Marketplaces 1.mp4

06:49

11. Marketplaces 2.mp4

07:42

12. ASO 1 - Keyword Research.mp4

12:26

13. ASO 2 - Optimization.mp4

09:59

14. Be Specific.mp4

17:54

2. Public Relations for Startups

1.1 Slides for Startup PR (3).pdf

1. Introduction.mp4

16:52

2. $1M in 12 Days Case Study.html

3. $1M in 12 Days.html

4. Concept Cars.html

5. PR Introduction.html

6. Soliciting for Public Relations 1.mp4

04:50

7. Soliciting for Public Relations 1.html

8. Startup PR Case Study Luggage.html

9. Soliciting for Public Relations 2.mp4

16:15

10. Soliciting for Public Relations 2.html

11. SparkToro.mp4

09:38

12. PR Storytelling 1.mp4

09:29

13. PR Storytelling 2.mp4

09:25

14. PR Storytelling 3.mp4

08:32

15. PR Storytelling 4.mp4

07:52

16. Public Relations Storytelling Examples.mp4

05:58

17. PR Storytelling.html

18. Dramatization Examples.html

19. Dramatization Examples.html

20. Advice from the YouTube Formula.mp4

01:46

21. Gong Example.html

22. My #1 Piece of Advice for PR & Event Content.mp4

04:59

23. Personal Branding Public Relations.html

24. Public Relations Examples (Storytelling).html

25. Building a Story Brand.mp4

15:18

26. Unconventional PR 1.mp4

06:26

27. Scaling Public Relations 1.mp4

01:09

28. Unconventional PR 2.mp4

04:00

29. Scaling Public Relations 2.mp4

10:45

30. Unconventional PR.html

31. Udemys PR.html

32. PR Stunt Case Study Ikea.html

33. How to Become Famous in 2 Months.mp4

04:20

3. Word of Mouth Marketing

1. Word of Mouth 1.mp4

15:13

2. 3 Types of WOM Growth Hacking.html

3. Word of Mouth Drivers.mp4

11:13

4. Major Word of Mouth Drivers.html

5. Tips to Generate Word of Mouth Growth Hacking.mp4

13:49

6.1 Word-of-Mouth-Worksheet.xlsx

6. Word of Mouth Growth Hacking Worksheet.mp4

06:45

7. Canva Word of Mouth Growth Hacking Case Study.mp4

03:46

8. Viral Content Growth Hacking.mp4

04:36

9. STEPPS viral framework.html

10. Viral Word of Mouth in the Book Industry.mp4

09:45

11. Beard Bib Example - Virality.html

4. Growth Hacking Introduction & Key Concepts

1. The 3 Principles of Growth Hacking.mp4

04:44

2. Example of the 3 Growth Hacking Principles.mp4

05:14

3. 3 Principles of Growth Hacking.html

4. Supply & Demand Growth Hacking.mp4

02:40

5. Example - Low Supply Growth Hacking.mp4

04:08

6.1 clichamp-viral.zip

6. Economies of Scale or Leverage.mp4

04:05

7. Growth Hacking Tactic for Economies of Scale.mp4

03:39

8.1 linkedin-hack.zip

8. Marketing Psychology Growth Hacking.mp4

02:17

9. Example - Marketing Psychology Growth Hacking.mp4

02:23

10. Growth Hacking Mistakes.mp4

09:33

11. Growth Hacking Mistakes.html

12. Look for Big Opportunities, Not just Problems.mp4

04:37

13. 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harrys, etc.)!.html

5. Easy Approaches to Growth Hacking Acquisition & Lead Generation

1. Pay People to Talk to Sales.mp4

15:37

2. Lead Generation Is Easy.mp4

04:41

3. Enter Low Supply Channels Easy Growth Hacking.mp4

11:21

4. Market Your Offer Instead of Your Product.mp4

02:28

6. Marketing Low Ticket Offers

1. Low Ticket Marketing.mp4

04:50

7. Growth Hacking Network Effects & 2-Sided Markets

1. Seeding Markets with Network Effects.mp4

10:54

2. Seeding 2-Sided Markets.mp4

06:36

3. Growth Hacking 2-Sided Markets.html

4. Economies of Scale or Leverage.mp4

04:05

5. Airbnb Growth Hacking Case Study.mp4

05:14

6. Appendix.html

Description

Startup Entrepreneurship Marketing & Business Development for the Ambitious Entrepreneur | Learn Startup Marketing

What You'll Learn?

Startup Marketing
Startup
Startups
Entrepreneurship
Entrepreneur
Lean Startup
Business Development
MBA

Who is this for?

Entrepreneur

Founder

Marketer

Aspiring Entrepreneur

What You Need to Know?

None

More details

Description
Learn how to grow your startup from the early to mid stages with an 11-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget.
This course is for entrepreneurs and marketers selling business OR consumer products/services.
Some of the key learnings in this startup marketing course:
Growth hacking for entrepreneurs
Customer acquisition marketing techniques for startups
Including real examples of successful campaigns I ran + other sample case studies
How to generate word-of-mouth cost-effectively
I'll provide a workbook template for your you to follow step-by-step
Low-budget startup marketing techniques that actually work
How to acquire customers who will actually pay for your customer...instead of people who just show interest or engagement
BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)
How to spend your marketing budget wisely...instead of wasting it on big capital expenditures
Partnerships & business development that work in the startup stages
Other startup entrepreneurship topics:
Cold emails
Marketing automation for startups
Fast revenue growth
Piggybacking approach to marketing credibility
Influencer marketing for B2B and B2C
Risk taking
Business development
Marketplaces & app store listing optimization
Growth hacking case studies
Lean startup marketing techniques for acquiring paying customers
Marketing tricks to beat the competition
Lead generation & direct-response marketing
How to generate a sales pipeline quickly

Sincerely,
Dekker Fraser, MBA

Who this course is for:
Entrepreneur
Founder
Marketer
Aspiring Entrepreneur

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Startup

Dekker Fraser, MBA

Instructor's Courses

Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for a Google accelerator startup• Senior Product Marketing Manager for a Series-A startup• Product Marketing Manager for a Google-backed Series-D startup• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's University Academic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

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