Social Media Stories: Creative Strategies and Tips

I'm a digital/social media/communications guy with roots in PR and the creative arts. I conduct AI research, lead custom-tailored social media and communications workshops and training for organizations, and teach social media. I'm a LinkedIn Learning instructor and a social media and digital strategy adjunct prof at McMaster University, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there. I'm also a co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities. And if you want to go back far enough, I'm a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.