Social Media Marketing with Facebook and Twitter

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Megan Adams

1:28:00

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[1] Introduction

[1] How social media can help you meet your business goals.mp4

01:11

[2] Connecting with customers using Facebook and Twitter.mp4

03:40

[2] 1. Getting Strategic with Facebook and Twitter

[1] Developing your social media marketing strategy.mp4

07:10

[2] Developing your content strategy for social media.mp4

06:43

[3] Setting goals to measure success.mp4

04:30

[3] 2. Growing Your Professional Brand

[1] Leveraging the basics to grow your professional brand.mp4

04:56

[2] Defining your audience on Facebook and Twitter.mp4

04:26

[3] How to network authentically online.mp4

04:32

[4] Establishing yourself as a thought leader with content.mp4

05:42

[4] 3. Building Community on Facebook and Twitter

[1] Building an online community.mp4

02:15

[2] Building a community on Facebook.mp4

02:08

[3] Building a community on Twitter.mp4

03:31

[4] Identifying what content to post on social media.mp4

05:15

[5] How to boost engagement with Facebook and Twitter.mp4

06:57

[6] Connecting with influencers to grow your community.mp4

05:46

[5] 4. Driving Business Growth with Social Media Marketing

[1] Embracing storytelling.mp4

04:34

[2] Storytelling methods on Twitter.mp4

02:20

[3] Integrating customer service.mp4

05:21

[4] Optimizing conversions in Facebook and Twitter.mp4

06:04

[6] Conclusion

[1] Determining your next steps.mp4

00:59

Description

Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams shows you how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook and Twitter are complementary, and how to map your strategy to successfully leverage both. Megan explains the unique features of each platform—like Twitter's creator tools and Insights hub, and Facebook Shops and Facebook Business Suite—and discusses how to maximize your reach by attracting more followers and fans. Megan also shows how to write engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.

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Facebook Marketing

Megan Adams

Instructor's Courses

Megan Adams is a highly sought after digital marketing consultant with over 15-years experience working with Fortune 500's, tech start-ups, entrepreneurs, and small business owners. She is an instructor on LinkedIn Learning and has instructed over 500k course learners. __________ Say Hi on Social: Facebook Group: https://www.facebook.com/groups/megsmarketingcollective Instagram: https://www.instagram.com/socialmegadams Website: https://www.meganadamsconsulting.com & https://adamsdigital.podia.com __________ Stay Connected: Sign-up for my newsletter: https://bit.ly/social4everyonenewsletter Watch my LinkedIn Learning courses: https://www.linkedin.com/learning/instructors/megan-adams?u=2125562 ** When connecting on LinkedIn, please include a brief message to introduce yourself.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.