Social Media Marketing with Facebook and Twitter

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Megan Adams

1:04:06

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1 Introduction

01 How social media can help you meet your business goals.mp4

00:35

02 Connecting with customers using Facebook and Twitter.mp4

03:40

2 Getting Strategic with Facebook and Twitter

03 Developing your social media ma.mp4

09:13

04 Developing your content strateg.mp4

04:47

05 Setting goals to measure succes.mp4

04:04

3 Growing Your Brand with Facebook and Twitter

06 Brand guidelines for social me.mp4

03:55

07 Establishing yourself as a tho.mp4

05:46

08 Embracing storytelling.mp4

04:15

4 Building Community with Facebook and Twitter

09 Getting to know your audience.mp4

05:59

10 What to post on Facebook and T.mp4

03:42

11 Encouraging conversation.mp4

06:47

5 Measuring Your Efforts on Facebook and Twitter

12 Looking at your insights.mp4

05:57

13 Optimizing conversions.mp4

04:36

6 Conclusion

14 Continue to be strategic on Facebook and Twitter.mp4

00:50

Description

Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams shows you how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook and Twitter are complementary, and how to map your strategy to successfully leverage both. Megan explains the unique features of each platform—like Twitter's creator tools and Insights hub, and Facebook Shops and Facebook Business Suite—and discusses how to maximize your reach by attracting more followers and fans. Megan also shows how to write engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.

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Business Fundamentals

Facebook Marketing

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Megan Adams

Instructor's Courses

Megan Adams is a highly sought after digital marketing consultant with over 15-years experience working with Fortune 500's, tech start-ups, entrepreneurs, and small business owners. She is an instructor on LinkedIn Learning and has instructed over 500k course learners. __________ Say Hi on Social: Facebook Group: https://www.facebook.com/groups/megsmarketingcollective Instagram: https://www.instagram.com/socialmegadams Website: https://www.meganadamsconsulting.com & https://adamsdigital.podia.com __________ Stay Connected: Sign-up for my newsletter: https://bit.ly/social4everyonenewsletter Watch my LinkedIn Learning courses: https://www.linkedin.com/learning/instructors/megan-adams?u=2125562 ** When connecting on LinkedIn, please include a brief message to introduce yourself.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.