Social Media Marketing Trends
Focused View
Brian Honigman
3:44:13
103 View
01 - Tipping creators for more simplistic partnerships.mp4
03:24
01 - Whats trending in social media marketing.mp4
01:51
01 - Audio becomes more prevalent.mp4
04:00
02 - Using stories as low-budget, high-value content.mp4
03:22
03 - Live experiences go mainstream.mp4
03:35
04 - Dynamic ads gain momentum.mp4
03:25
05 - Incorporating music on social media.mp4
05:06
06 - AI advancements on social media.mp4
03:33
07 - Offering subscription-based content.mp4
04:03
08 - Creating original GIFs.mp4
03:04
09 - How augmented reality affects social media.mp4
04:01
10 - Inviting a new level of interaction.mp4
03:55
11 - QR codes are here to stay.mp4
05:36
12 - Advertising with existing organic content.mp4
05:23
13 - Engaging through mini apps.mp4
03:03
01 - Why TikTok is here to stay.mp4
03:09
02 - Pinterest drives results for ecommerce brands.mp4
03:11
03 - Using YouTube to build deeper connections.mp4
03:15
04 - Embracing the growing set of Instagram features.mp4
04:37
05 - Revisiting niche networks.mp4
04:08
01 - Influencer marketing matures.mp4
03:42
02 - Featuring employees more prominently.mp4
03:19
03 - Repositioning products for influencer collaborations.mp4
04:12
04 - Pros and cons of influencer marketplaces.mp4
04:18
05 - Out-of-the-box sponsorships.mp4
05:15
01 - Balancing a public and private strategy.mp4
03:06
02 - Cross-functional social media is a necessity.mp4
03:06
03 - Audience building with shows and series.mp4
02:58
04 - Launching reimagined social media contests.mp4
05:17
05 - The opportunity of localized social media marketing.mp4
03:49
06 - Integrating social media in other forms of advertising.mp4
02:46
07 - Reframing the narrative in your favor.mp4
03:55
08 - Partnerships thrive on social media.mp4
04:20
09 - More virtual events than ever.mp4
04:40
10 - Less polished and more authentic messaging.mp4
03:57
11 - Posting frequency declines.mp4
03:01
12 - Confidence through nostalgia.mp4
03:58
13 - Reconsidering shock value.mp4
04:03
14 - First-mover advantage.mp4
03:18
15 - Off-premise brand building.mp4
05:03
16 - Humanizing your messaging.mp4
03:15
01 - Taking the lead on social causes.mp4
03:18
02 - Encouraging healthier social media usage.mp4
03:27
03 - Addressing systemic racism.mp4
03:54
04 - Counteracting misinformation on social media.mp4
03:26
05 - Navigating change and uncertainty.mp4
03:38
06 - Connecting with LGBTQ+ customers year-round.mp4
04:07
07 - Portraying women in ads accurately.mp4
05:38
08 - Gen Z impacts the industry.mp4
04:28
01 - Adoption of social shopping will increase.mp4
03:34
02 - Product discovery on social media.mp4
03:09
03 - China leads next ecommerce wave.mp4
05:35
04 - Product drops become the norm.mp4
06:10
01 - The impact of regulatory scrutiny.mp4
05:34
02 - Opportunities and challenges from cross-platform integration.mp4
04:33
03 - Increased brand safety measures.mp4
03:21
04 - Opportunities as third-party identifiers fade away.mp4
03:22
Description
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes. Social media marketing expert Brian Honigman also explores augmented reality features on social media and trends on video platforms such as YouTube and TikTok. Each tip helps you understand the most recent developments in social media and get more meaningful results from your marketing efforts.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
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Brian Honigman
Instructor's CoursesHi, I’m Brian! A Philadelphia based marketing consultant and adjunct professor at Kellogg and UFM. I help organizations earn meaningful results with digital marketing, social media, and content marketing by providing consulting services, training workshops, coaching programs, content writing, and teaching courses.
Since starting my own consulting practice in June 2013, I’ve had the pleasure of advising everyone from entrepreneurs at growing startups to marketing leaders at top NGOs and Fortune 100 companies. Think of my support as continuing education on marketing and career development to help you be more effective.
Named a “digital marketing expert” by Entrepreneur and a “top social media pro” by Social Media Examiner, I’m a program leader at the Kellogg School of Management at Northwestern University and a visiting professor at Francisco Marroquín University at their business school based in Guatemala.
In addition, I teach marketing and career advancement courses for LinkedIn’s education platform, LinkedIn Learning, where my courses have been taken by over 300,000+ students from the U.S. Air Force, Amazon, Nestle, McDonald’s, and other organizations.
I’ve been honored to consult, coach, and train a diverse range of clients, including the United Nations Development Programme, the Weather Company, Medium, Thomson Reuters, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe, and others.
Prior to running my own business, I started my career working at a local magazine, followed by managing a roster of clients at a Pittsburgh-based agency, and lastly, ran marketing for a list of major fashion brands at the conglomerate, Marc Ecko Enterprises.
Let's work together! Send me an email at [email protected] or visit brianhonigman.com.
Specialties: Marketing Strategy, Content Marketing, Content Strategy, Content Creation, Content Production, Content Marketing Training, Content Marketing Consulting, Social Media, Social Media Marketing, Social Media Strategy, Social Media Training, Social Media Marketing Consulting, Career Coaching, and Career Coaching for Marketers.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 57
- duration 3:44:13
- Release Date 2023/01/03
