Social Media Marketing Tips

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Sam Dey

55:08

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01 Introduction

001 The importance of social media marketing.mp4

00:50

02 Social Media Content Strategy

001 Research the market.mp4

02:35

002 Types of social media content.mp4

05:44

003 Creating a content calendar.mp4

05:41

004 Content syndication.mp4

01:48

03 Social Media Content Types

001 Live streaming.mp4

02:24

002 Video content.mp4

02:06

003 Infographics.mp4

05:00

004 Image content.mp4

04:00

04 Social Media Discoverability

001 Hashtags.mp4

06:32

002 Collaborations.mp4

01:30

003 Trends.mp4

04:24

004 Brand ambassadors and social influencers.mp4

02:05

05 Measuring the ROI of Social Media Campaigns

001 Google Analytics for social media.mp4

02:22

002 List building on social media.mp4

03:32

003 Vanity metrics.mp4

02:05

004 Improve engagement.mp4

01:48

06 Conclusion

001 Next steps.mp4

00:42

Description

In the modern business landscape, a healthy social media presence is a must for companies large and small, and social media marketing is a must for a healthy professional social media presence. In this course, instructor Sam Dey shares easy-to-use tips for marketing your business on social media. Sam shows you how to research the market and the different types of social media, then goes into how to manage a posting schedule. He discusses how to decide what type of content you should post and where to post it for the most effective impact. Sam explains how to engage influencers and brand advocates, use Google Analytics effectively, boost the reach of your social media campaigns, keep your followers engaged in your content, and more.

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Social Media Marketing

Sam Dey

Instructor's Courses

Helping entrepreneurs increase leads and sales by adopting simple but effective modern day digital marketing strategies.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.