Social Media Marketing Strategy: TikTok and Instagram Reels

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Ashley Kennedy

1:14:29

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1. Introduction

001. Build a social strategy for TikTok and Reels.mp4

01:09

2. Short-Form Video in Today's Marketing Landscape

002. Modern digital marketing strategies.mp4

03:38

003. The role of short-form video in social media marketing.mp4

05:09

004. Techniques to create strong short-form video.mp4

06:11

005. Digging deeper TikTok.mp4

06:28

006. Digging deeper Instagram Reels.mp4

03:15

3. Effective Marketing Strategies for TikTok Videos

007. Top strategies for creating effective TikToks.mp4

06:11

008. Understanding the TikTok algorithm.mp4

05:01

009. Using hashtags effectively.mp4

05:12

010. Capitalizing on trends and challenges.mp4

05:45

011. Leveraging influencers.mp4

05:12

012. Creating ads.mp4

05:05

013. Using other TikTok tools and techniques.mp4

04:54

4. Effective Marketing Strategies for Instagram Reels

014. Connections between Reels and TikTok strategies.mp4

04:25

015. Understanding the unique selling points of Instagram Reels.mp4

04:48

5. Conclusion

016. Implementing your social strategy for TikTok and Reels.mp4

02:06

Description

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.

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Social Media Marketing

Instagram Marketing

TikTok Marketing

Ashley Kennedy

Instructor's Courses

As Managing Staff Instructor of the Business and Creative libraries, I'm privileged to lead a team of extremely talented in-house instructors at LinkedIn Learning. My goal is to champion innovation and drive excellence in instructional design and course creation. I also create my own courses on various topics—including video, filmmaking, storytelling, social media marketing, education and more.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.