Social Media Marketing: Strategy and Optimization
Focused View
Martin Waxman
54:26
130 View
001. Make your brand's social media more effective.mp4
01:32
002. How to build your social media strategy.mp4
03:21
003. How to identify and segment your customers.mp4
02:46
004. How to conduct a social media audit.mp4
03:50
005. How to use data to identify your social media strengths.mp4
03:03
006. How to analyze your SWOT and adapt your social media plan.mp4
04:50
007. Social media platforms and their superpowers.mp4
03:29
008. How to boost awareness with ads and promoted posts.mp4
03:05
009. Social commerce meets the four Ps.mp4
03:10
010. Influencer marketing and the creator economy.mp4
02:43
011. How to create stories.mp4
03:53
012. Harness the immediacy Livestream video.mp4
02:46
013. How to build connections with podcasts and social audio.mp4
02:22
014. Gaze into the future Marketing in the metaverse.mp4
02:54
015. How to refine your brand's social media content mix.mp4
03:34
016. How to optimize paid, earned, shared, and owned media.mp4
02:33
017. Measure what matters to your brand.mp4
02:55
018. Continue your social media strategy journey.mp4
01:40
Description
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.
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Martin Waxman
Instructor's CoursesI'm a digital/social media/communications guy with roots in PR and the creative arts. I conduct AI research, lead custom-tailored social media and communications workshops and training for organizations, and teach social media.
I'm a LinkedIn Learning instructor and a social media and digital strategy adjunct prof at McMaster University, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there.
I'm also a co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
And if you want to go back far enough, I'm a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 18
- duration 54:26
- Release Date 2022/12/11
