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Social Media Marketing Strategies 2023

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Anke Audenaert

2:34:03

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  • 1 - Course Introduction.mp4
    02:39
  • 1 - SMS.U-Workbook-Editable-PDF.pdf
  • 2 - Instructor Introduction.mp4
    01:40
  • 3 - Introduction.mp4
    00:54
  • 4 - Course Workbook.html
  • 4 - Social-Media-Marketing-Strategies-2023-Workbook-Editable-PDF.pdf
  • 5 - Planning for Social Media Marketing.mp4
    05:36
  • 5 - SMS.U-Workbook-Editable-PDF.pdf
  • 6 - Defining Your Target Audience.mp4
    07:00
  • 7 - Understanding Your Customers Journey.mp4
    04:50
  • 8 - Selecting Your Social Media Channels.mp4
    04:54
  • 9 - Establishing Your Tone of Voice.mp4
    05:29
  • 10 - Create a Social Media Policy.mp4
    04:26
  • 11 - Participating vs Marketing.mp4
    05:14
  • 12 - Creating Your Social Media Profiles.mp4
    04:47
  • 13 - It All Starts with Content.mp4
    05:50
  • 14 - Using the Hub and Spokes Model.mp4
    03:13
  • 15 - Conducting a Content Audit.mp4
    05:24
  • 16 - Repurposing Existing Content.mp4
    04:58
  • 17 - Developing a Content Calendar.mp4
    03:39
  • 18 - Create Content Your Customers Want.mp4
    05:19
  • 19 - Create Shareable Content.mp4
    06:31
  • 20 - Adapting Content to Your Social Channels.mp4
    06:23
  • 21 - Tools for Content Creation.mp4
    05:13
  • 22 - Building a Following.mp4
    06:15
  • 23 - Interacting with Customers.mp4
    04:31
  • 24 - Use Insights to Build on Success.mp4
    03:42
  • 25 - Deciding When to Advertise.mp4
    04:12
  • 26 - Establishing Your Advertising Goal.mp4
    04:15
  • 27 - Creating Effective Social Media Ads.mp4
    04:52
  • 28 - Targeting Your Social Media Ads.mp4
    05:07
  • 29 - Optimize Your Ads.mp4
    06:02
  • 30 - The Metrics that Matter in Social Media.mp4
    05:22
  • 31 - The Right Metrics for the Right Goal.mp4
    06:01
  • 32 - Evaluating ROAS and ROI.mp4
    05:00
  • 33 - Optimizing Your Marketing Strategy.mp4
    03:30
  • 34 - Conclusion.mp4
    01:15
  • Description


    Create your presence on social media, develop content that works, and learn to advertise and measure your success.

    What You'll Learn?


    • Learn to understand your customer and prepare your social media presence
    • Content is critical! Build a content strategy utilizing valuable industry frameworks
    • Strategies for building a following, interacting with your customers and implementing advertising
    • Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working
    • Define your target audience, select the best social media channels for you and decide on your tone of voice
    • Create your social media profiles, plan your content, create content your customers want and manage your content calendar
    • Successfully engage followers, effectively advertise to reach beyond your initial customer base
    • Use the right metrics and reports to evaluate and optimize your social media marketing

    Who is this for?


  • If you want to learn how to be effective with social media marketing, then this course is for you.
  • The aspiring social media marketer.
  • The marketer or salesperson who wants to become more effective with social.
  • The business owner who needs to put their brand on the map.
  • More details


    Description

    Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strategies 2023 is just what you need. This course provides everything you need to get started to build a presence for your business on social media.


    By the end of this course you will be able to:


    -Profile your brand on social media

    -Develop an effective content roadmap

    -Create appealing content for different social media platforms

    -Build a following

    -Interact effectively with your audience

    -Measure your success


    This course is perfect for those who want to get started with social media marketing or those who want to take their social media presence to the next level. It is filled with practical tips and handy tools to efficiently create professional content in no time and on a budget.


    The course workbook and video lectures will guide you step-by-step through the process of creating a social media marketing plan that works for your business. In addition, the knowledge checks throughout the course will help ensure that you understand the material and can put it into practice.


    If you're serious about social media marketing, this course, created by digital marketing experts with experience working with some of the largest social media platforms, is a great investment. Enroll today and get started on your path to success!


    Course Syllabus

    Building your social media strategy foundation

    Learn to understand your customer, select the social media channels that best fit your audience and prepare your social media presence


    Establish your social media presence

    Content is critical! Build a content strategy and create content that fits the platform you choose and gets your message across to your customers.


    Build a following

    Learn about different strategies for building a following, interacting with your customers and start with advertising campaigns to attract the audience that matters most to your business.


    The metrics that matter in social media

    Learn to focus on the data that matters to your unique goals; how to use the measurement tools; and how to evaluate what is and isn’t working

    Who this course is for:

    • If you want to learn how to be effective with social media marketing, then this course is for you.
    • The aspiring social media marketer.
    • The marketer or salesperson who wants to become more effective with social.
    • The business owner who needs to put their brand on the map.

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    Anke Audenaert
    Anke Audenaert
    Instructor's Courses
    CEO & Co-Founder Aptly, Adj. Professor, UCLA AndersonAnke Audenaert is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business-focused programs.Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).Anke has been an instructor to millions of digital marketers and marketing analytics students from all parts of the world.
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 33
    • duration 2:34:03
    • Release Date 2023/03/16