Social Media Marketing: Social CRM

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Megan Adams

59:58

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01 - Introduction

01 - Social customer relationship management in marketing.mp4

01:34

02 - 1. Get Started with Social CRM

01 - Add social CRM to your marketing strategy.mp4

04:30

02 - Allocate resources for your social CRM.mp4

04:35

03 - 2. Develop Your Social CRM Strategy

01 - How to use social CRM to grow brand awareness.mp4

05:35

02 - Best practices for managing social CRM.mp4

05:32

03 - How to use social CRM in marketing campaigns.mp4

05:05

04 - 3. Manage Social CRM for Your Brand

01 - Identify influencers using social CRM.mp4

06:41

02 - Engage with prospects using social CRM.mp4

05:39

03 - How to connect customer service to your social CRM.mp4

07:17

05 - 4. Build a Social CRM Toolkit

01 - Create process documentation for social CRM.mp4

03:55

02 - Identify the best CRM tools for your brand.mp4

05:12

03 - Assess your social CRM analytics.mp4

03:02

06 - Conclusion

01 - Continue to leverage your social CRM for success.mp4

01:21

Description

While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) into your social media marketing strategy to grow your online presence and your business. Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows how to develop your social CRM strategy to define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.

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CRM Customer Relationship Management

Social Media Marketing

Megan Adams

Instructor's Courses

Megan Adams is a highly sought after digital marketing consultant with over 15-years experience working with Fortune 500's, tech start-ups, entrepreneurs, and small business owners. She is an instructor on LinkedIn Learning and has instructed over 500k course learners. __________ Say Hi on Social: Facebook Group: https://www.facebook.com/groups/megsmarketingcollective Instagram: https://www.instagram.com/socialmegadams Website: https://www.meganadamsconsulting.com & https://adamsdigital.podia.com __________ Stay Connected: Sign-up for my newsletter: https://bit.ly/social4everyonenewsletter Watch my LinkedIn Learning courses: https://www.linkedin.com/learning/instructors/megan-adams?u=2125562 ** When connecting on LinkedIn, please include a brief message to introduce yourself.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.