Social Media Marketing: ROI

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Michael Taylor

1:09:56

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01 Introduction

001 Driving ROI from social media.mp4

00:51

02 Measuring Social Media ROI

001 Calculating conversation amplification and applause rates.mp4

02:56

002 Tracking the economic value of micro and macro conversions.mp4

04:57

003 Using URL parameters to track social media success.mp4

04:36

004 Measuring word-of-mouth coefficient and dark social.mp4

04:57

005 Marketing mix modeling for attributing social media ROI.mp4

03:56

03 Effective Social Media Strategy

001 Arbitraging from earned media to owned media.mp4

02:26

002 Building a memorable brand with distinctive assets.mp4

02:02

003 Choosing the face of your company.mp4

02:39

004 How to do topic and influencer research.mp4

05:35

005 Document dont create Making social cost-effective.mp4

02:11

006 Tools and tactics for automating social media campaigns.mp4

05:01

007 The 4-1-1 rule and 90 10 ratio Planning your editorial calendar.mp4

03:39

04 Creative Best Practices

001 Anatomy of a social post Hook context asset comment.mp4

03:33

002 Creative testing framework Concept-theme-variant.mp4

03:50

003 Adopting the conversational copywriting style for social.mp4

01:43

004 Building authentic relationships Social media etiquette.mp4

01:50

005 Profile optimization Increasing your conversion rate.mp4

02:36

05 Social Media Tactics by Channel

001 Facebook performance improvement tactics.mp4

01:07

002 Instagram performance improvement tactics.mp4

01:10

003 Twitter performance improvement tactics.mp4

01:08

004 Reddit performance improvement tactics.mp4

01:08

005 LinkedIn performance improvement tactics.mp4

01:15

006 Reverse-engineering tactics that work for any social platform.mp4

03:39

06 Conclusion

001 Continue learning how to drive social media ROI.mp4

01:11

Description

Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills you need to measure and drive ROI from organic social media, without needing to spend a penny on advertising. Expert Michael Taylor covers the measurements that really matter—from conversation amplification to the word-of-mouth coefficient—and shows how to define and track them using tools such as Google Analytics. He then explains how to turn insight into action and drive continuous improvement for a business. Learn high-performing tactics for major platforms including Facebook, Instagram, Twitter, Reddit, and LinkedIn, and reverse-engineer emerging channels like TikTok. The skills you learn in this course will help you maximize your investment in social media.

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Social Media Marketing

Michael Taylor

Instructor's Courses

Data-driven, technical marketer with 10 years experience and $50m optimized across paid and organic channels. Co-Founded Ladder.io and grew it to 50 people, with clients like Monzo Bank, Booking.com and Time Out. Now building a simulator-based course on marketing mix modeling at vexpower.com.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.