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Social Media Marketing Foundations

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Brian Honigman

1:16:43

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  • 01 - What is social media marketing.mp4
    00:47
  • 02 - Use the provided handouts.mp4
    01:25
  • 01 - Produce an actionable social media strategy.mp4
    04:55
  • 02 - Focus on social media measurement.mp4
    04:14
  • 03 - Develop marketing personas for your audience.mp4
    04:06
  • 04 - Hire a social media manager.mp4
    05:20
  • 01 - Community-based social networks.mp4
    04:11
  • 02 - Discovery-focused social platforms.mp4
    04:20
  • 03 - Social messaging apps.mp4
    03:16
  • 04 - Review sites and discussion forums.mp4
    04:08
  • 01 - Create organic content for social media.mp4
    04:19
  • 02 - Produce engaging paid social campaigns.mp4
    04:37
  • 03 - Humanize your content.mp4
    04:03
  • 01 - Embrace social listening and monitoring.mp4
    04:56
  • 02 - Proactive engagement to earn attention.mp4
    04:07
  • 03 - Reactive engagement for customer service.mp4
    04:44
  • 01 - Coordinate teams with a social media policy.mp4
    03:54
  • 02 - Set up successful creator campaigns.mp4
    03:54
  • 03 - Experiment beyond best practices in social.mp4
    03:39
  • 01 - Stay updated on social media marketing.mp4
    01:48
  • Description


    Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for you? In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content. Discover ways social media can help you interact with customers. Go over how to foster social media partnerships and set up successful creator campaigns. Plus, learn how to experiment with social media to stand out consistently.

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    Brian Honigman
    Brian Honigman
    Instructor's Courses
    Hi, I’m Brian! A Philadelphia based marketing consultant and adjunct professor at Kellogg and UFM. I help organizations earn meaningful results with digital marketing, social media, and content marketing by providing consulting services, training workshops, coaching programs, content writing, and teaching courses. Since starting my own consulting practice in June 2013, I’ve had the pleasure of advising everyone from entrepreneurs at growing startups to marketing leaders at top NGOs and Fortune 100 companies. Think of my support as continuing education on marketing and career development to help you be more effective. Named a “digital marketing expert” by Entrepreneur and a “top social media pro” by Social Media Examiner, I’m a program leader at the Kellogg School of Management at Northwestern University and a visiting professor at Francisco Marroquín University at their business school based in Guatemala. In addition, I teach marketing and career advancement courses for LinkedIn’s education platform, LinkedIn Learning, where my courses have been taken by over 300,000+ students from the U.S. Air Force, Amazon, Nestle, McDonald’s, and other organizations. I’ve been honored to consult, coach, and train a diverse range of clients, including the United Nations Development Programme, the Weather Company, Medium, Thomson Reuters, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe, and others. Prior to running my own business, I started my career working at a local magazine, followed by managing a roster of clients at a Pittsburgh-based agency, and lastly, ran marketing for a list of major fashion brands at the conglomerate, Marc Ecko Enterprises. Let's work together! Send me an email at [email protected] or visit brianhonigman.com. Specialties: Marketing Strategy, Content Marketing, Content Strategy, Content Creation, Content Production, Content Marketing Training, Content Marketing Consulting, Social Media, Social Media Marketing, Social Media Strategy, Social Media Training, Social Media Marketing Consulting, Career Coaching, and Career Coaching for Marketers.
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 20
    • duration 1:16:43
    • English subtitles has
    • Release Date 2023/07/02