Social Media Marketing for Small Business
Focused View
Martin Waxman
33:31
107 View
01 - Your small business needs social media.mp4
00:50
01 - Social media networks An overview.mp4
03:48
02 - Assess your customers social media habits.mp4
02:01
03 - Assess the marketplace with social listening.mp4
02:38
04 - Set your social media marketing goals.mp4
02:17
01 - Prepare your social media marketing plan.mp4
03:08
02 - Identify and train your team.mp4
02:21
03 - Establish your social media policy.mp4
01:22
04 - Develop your social media workflow.mp4
01:51
05 - Tips for creating content.mp4
03:18
06 - Optimize with content with generative AI.mp4
02:04
01 - Social media content promotion.mp4
02:33
02 - How to conduct an AB test.mp4
02:00
03 - Measure social media success.mp4
02:30
01 - Hone your social media marketing strategy.mp4
00:50
Description
What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team, finding your customers online, and writing an action plan. He also outlines what content to publish where, how to publish it, and how to measure your success. Done well, social media marketing can help your small business build better relationships with customers.
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Martin Waxman
Instructor's CoursesI'm a digital/social media/communications guy with roots in PR and the creative arts. I conduct AI research, lead custom-tailored social media and communications workshops and training for organizations, and teach social media.
I'm a LinkedIn Learning instructor and a social media and digital strategy adjunct prof at McMaster University, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there.
I'm also a co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
And if you want to go back far enough, I'm a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 15
- duration 33:31
- English subtitles has
- Release Date 2023/10/15
