Social Media for Business Growth: Create a Winning Strategy

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Oxford Learning Lab

6:03:30

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1 - Social Media Channels Strategy

1 - Intro & History.mp4

05:23

2 - How We can Make the Most from Social Media.mp4

11:37

3 - How to Make It Work for You 1.mp4

06:25

4 - How to Make It Work for You 2.mp4

09:11

5 - Social Media Marketing Plan 1.mp4

10:05

6 - Social Media Marketing Plan 2.mp4

09:50

7 - Social Media Marketing Plan 3.mp4

10:29

8 - Learn from Who Applies It.mp4

06:30

9 - Summary and Resources.mp4

07:30

2 - Introduction to Social media strategy

11 - Introduction to Social media strategy Part 1.mp4

09:09

12 - Introduction to Social media strategy Part 2.mp4

09:24

13 - Key messages Part 1.mp4

10:19

14 - Key messages Part 2.mp4

11:28

15 - Key messages Part 3.mp4

08:18

3 - Targets and Strategy

16 - Agree targets objectives and strategy.mp4

12:23

17 - Develop your strategy.mp4

13:15

18 - Evaluate social media tools Part 1.mp4

08:36

19 - Evaluate social media tools Part 2.mp4

09:41

20 - Create a cross functional approach Part 1.mp4

13:25

21 - Create a cross functional approach Part 2.mp4

07:02

22 - Light touch editorial approach.mp4

10:55

23 - The psychology of sharing.mp4

09:46

4 - Internal policies and terms of use

24 - Internal policies and terms of use Part 1.mp4

08:27

25 - Internal policies and terms of use Part 2.mp4

07:37

26 - Internal policies and terms of use Part 3.mp4

12:55

27 - Internal policies and terms of use Part 4.mp4

14:57

28 - Implement social media monitoring Part 1.mp4

12:08

29 - Implement social media monitoring Part 2.mp4

08:41

5 - Social media person or team

30 - Social media person or team Part 1.mp4

07:33

31 - Social media person or team Part 2.mp4

10:13

32 - Social media person or team Part 3.mp4

12:51

33 - Social media person or team Part 4.mp4

07:48

34 - Social media person or team Part 5.mp4

07:41

35 - Conduct appropriate training.mp4

04:10

6 - Define metrics and ROI

36 - Define metrics and ROI Part 1.mp4

10:28

37 - Define metrics and ROI Part 2.mp4

12:13

38 - Define metrics and ROI Part 3.mp4

09:55

39 - Completing the Plan.mp4

05:12

Description

A Strategic Guide to use Social Media to Generate Credible Leads and New Customers

What You'll Learn?

A process for generating leads using social media
How to create content that increases conversion rates
Practical advice on incorporating mobile strategies into your marketing mix
A step–by–step process for measuring the return on investment (ROI) of your social media campaigns

Who is this for?

Marketing managers and their team members

Sales people

Business Development teams

Online Marketing, Social Media and PR consultants

What You Need to Know?

General Internet Marketing Knowledge

More details

Description

STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.

Todayâ€™s customers are online, web savvy and socially connected. Which means theyâ€™re better informed, harder to reach and harder to please.

Itâ€™s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of:

Â· Twitter

Â· LinkedIn

Â· Facebook

Â· Blogging and moreâ€¦
Who this course is for:
Marketing managers and their team members
Sales people
Business Development teams
Online Marketing, Social Media and PR consultants

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Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies. Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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