Social Media: Designing a Consistent Brand
Focused View
Kladi Vergine
1:08:59
133 View
01-Designing a consistent brand.mp4
01:49
01-A brand is not a logo.mp4
01:53
02-Brand components.mp4
02:06
03-Why it is important to design a consistent brand.mp4
01:22
01-Creating a new document in Illustrator.mp4
02:24
02-Create multiple artboards in Illustrator.mp4
01:54
03-Saving the document in Illustrator.mp4
01:08
01-Set up the puzzle artboard in Illustrator.mp4
01:36
02-Split the artboard in a grid.mp4
02:27
01-Create a Creative Cloud Library.mp4
02:24
02-Add assets to your library.mp4
03:08
03-Create from an image in Photoshop.mp4
03:34
01-Select and customize a preset workspace.mp4
02:14
02-Organize your work using layers in Illustrator.mp4
01:45
01-Launch Photoshop from Illustrator.mp4
02:27
02-Select and mask in Photoshop.mp4
04:03
03-Leverage the power of your Creative Cloud Libraries.mp4
02:00
04-Apply colorful gradients to your background with the freeform gradient.mp4
03:30
01-Use lines to design in Illustrator.mp4
02:19
02-Divide a shape using the Pathfinder tool in Illustrator.mp4
03:20
03-Edit a divided shape in Illustrator.mp4
02:08
04-Add and mask images in Illustrator.mp4
03:27
01-Copy paste and resize content in Illustrator.mp4
02:59
02-Create and save paragraph styles in Illustrator.mp4
02:31
03-Create and save character styles in Illustrator.mp4
02:32
01-Slice an artboard in Illustrator.mp4
01:54
02-Repurpose assets and make it fun.mp4
02:39
03-Export your assets in Illustrator.mp4
02:04
01-Next steps.mp4
01:22
Description
Consumers often make buying decisions based on the values, identity, and mission they associate with a brand. And since your business’s social media presence plays a key role in the formation of your brand’s identity, it’s essential that each of your posts look professional and feel genuine. In this course, discover how to use Adobe Illustrator and Photoshop to create social media assets that help you forge a consistent visual identity that resonates with audiences. Instructor Kladi Vergine shares techniques for creating an Instagram puzzle grid; organizing and sharing assets using Creative Cloud; repurposing and editing assets to create a fun theme throughout your social media channels; and more. Tune in to get practical tips for creating thoughtful social media graphics that you can easily reuse.
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Kladi Vergine
Instructor's CoursesKladi is an award-winning designer, visual strategist, instructor, and author. Founder of Studio Printmysoul. As an empowering international female leader, Kladi focuses on collaboration and customer experiences. Her creative problem-solving skillset, empathic relationship-driven feedback, and intuitive communication approach help her facilitate business change and business growth.
Kladi often leads graphic design masterclasses for Adobe Live and the Adobe Community with over 500k views worldwide.
Kladi has also led multiple social media asset creation workshops for the House Representatives in Washington, D.C.
Kladi empowers, inspires, and mentors thousands of students, freelancers, marketers, and business owners. Her goal is to translate their skills, values, products, and services into appealing visual communication assets using the power of the Adobe Creative Cloud apps and services.
Kladi is the author and producer of creative courses available on LinkedIn Learning, CreativePro, Creative Live, Adobe EdEx and more.
As a self-published author, Kladi's illustrated book, Plant Therapy, won the world-renowned Fedrigoni TOP Designer Award (2019) for her unique use of cotton papers and ink.
Kladi has also been the winner of Infohackit (2018) and Adobe's San Francisco Creative Jam (2019).
As a lead international female speaker in the Design industry Kladi took part in:
Creative PRO WEEK, 2021
Creative Cloud Panama, 2021
Creative Cloud DesignCuts, 2021
Digital Day on the Hill, 2020
Adobe MAX, 2020
Creative PRO WEEK, 2020
Talented at Home, 2020
Talent Land, 2019
Adobe MAX, 2019
Social Media Assets at Capitol Hill, 2019
Specialties: Strategy Development, Strategic Communication Design, General Management, Content Creation, Art Direction, Organizational Design, Process Design, Public Speaking, Business Development, Customer Care, Public Relations, Community Growth
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 29
- duration 1:08:59
- Release Date 2023/01/21
