Social Media Analytics
Focused View
SHARON LEE THONY
1:41:06
19 View
01 Course Overview.mp4
00:42
02 Why Are Goals Important.mp4
02:10
03 What is a SMART Goal.mp4
06:36
04 Helping Client to Identify SMART Goals.mp4
05:25
05 Common Errors with Goal Setting.mp4
03:16
06 Case Study Winning the Olympics on Social Media.mp4
09:53
08 Why are Metrics Important.mp4
01:47
09 Facebook Page Insights.mp4
05:10
10 Instagram Analytics.mp4
03:53
11 Twitter analytics.mp4
03:52
12 LinkedIn Metrics.mp4
02:23
13 Youtube Metrics.mp4
03:24
15 Social Media Listening Tools.mp4
06:38
16 Competitive Audit - Analysis.mp4
03:08
18 Linking Social Media activity to Google Analytics.mp4
09:57
19 Tracking Website Traffic.mp4
05:56
20 Pixels.mp4
03:50
22 How Often Should You Monitor a Campaign.mp4
02:58
23 What to Look at When You Measure Results.mp4
09:46
24 Measuring the Results.mp4
04:57
25 Reporting the Results.mp4
04:32
27 Conclusion.mp4
00:53
Description
How to identify, monitor and maintain your social media campaign goals
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Identify SMART goals for your campaigns.
- Identify KPIs and key metrics for your social media campaigns.
- Use key industry tools for social listening.
- Use Google Analytics and Pixels to track conversions and measure results.
- Navigate your Instagram and Twitter Analytics like a pro.
- Use your LinkedIn and Youtube metrics to improve your campaigns.
- Monitor your campaigns and accurately measure your results.
- Create professional reports from your campaign results.
ABOUT SHARON'S CLASS:
Filled with downloadable content and professional insider information, this class is jam-packed with guidance on the latest tools and trends to help you master social media analytics.
You’ll learn the importance of setting SMART goals at the outset of your campaign, how to pinpoint and monitor your key performance indicators as well as what to look at when you measure your results and how to compile comprehensive reports on your metrics. Enroll now to start aligning your campaigns with measurable objectives!
WHAT YOU WILL LEARN:
- How to set measurable goals for your social media campaigns
- Best practices for monitoring campaign activity on various platforms
- Best practices for social media reporting
- How to avoid common errors with goal-setting
- How to do an in-depth competitive audit
- How to track your website traffic
- How to link your social media activity to Google Analytics
WHO THIS CLASS IS FOR:
- Digital Marketers wanting to improve campaigns with data-driven insights
- Product managers needing reliable data to ensure ROI and customer satisfaction
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- Marketing managers looking to understand data for enhanced campaign strategies
- Digital nomads looking for work that they can do from anywhere in the world
- Anyone wanting to start a career in analytics
- All levels of experience
ABOUT YOUR INSTRUCTOR:
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
More details
User Reviews
Rating
average 0
Focused display
SHARON LEE THONY
Instructor's CoursesSharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy. Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. Sharon has earned a BA from New York University and an MBA from The Wharton School. Sharon is also a Fiverr Pro Seller. | shortsummary:MBA and expert digital marketer with 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients.
CreativeLive
View courses CreativeLiveWe're a community of innovators, doers, and hustlers made stronger by our diversity. We welcome you to be who you are, share, create, and belong.
- language english
- Training sessions 22
- duration 1:41:06
- English subtitles has
- Release Date 2024/04/25
