Small Business Strategy

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Dr. Bruce Dye,Kelly Dye

2:31:58

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1. Introduction

1.1 Small Business Strategy Workbook - All - p1-88.pdf

1. Meet Bruce and Kelly.mp4

00:58

2.1 Small Business Strategy Workbook - Introduction - p1-14.pdf

2. Course Introduction.mp4

12:48

2. Lesson 1 - Creating a Mission and Vision for Your Business

1.1 Small Business Strategy Workbook - Lesson 1 - p15-28.pdf

1. Lesson 1 - Video 1 - Mission Statement.mp4

10:36

2. Lesson 1 - Video 2 - Vision Statement.mp4

08:12

3. Lesson 1 - Video 3 - Lesson 1 Wrap-up.mp4

02:38

3. Lesson 2 - Conducting a Situational Analysis for Your Business - Internal

1.1 Small Business Strategy Workbook - Lesson 2 - p29-42.pdf

1. Lesson 2 - Video 1 - Internal Situational Analysis.mp4

06:26

2. Lesson 2 - Video 2 - Resources.mp4

09:03

3. Lesson 2 - Video 3 - Core Competency and Competitive Advantage.mp4

13:35

4. Lesson 2 - Video 4 - Sustainability and Lesson 2 Wrap-up.mp4

08:06

4. Lesson 3 - Conducting a Situational Analysis for Your Business - External

1.1 Small Business Strategy Workbook - Lesson 3 - p43-58.pdf

1. Lesson 3 - Video 1 - External Analysis.mp4

06:17

2. Lesson 3 - Video 2 - Industry Lifecycle.mp4

10:29

3. Lesson 3 - Video 3 - Barriers to Entry.mp4

07:07

4. Lesson 3 - Video 4 - Competition.mp4

14:21

5. Lesson 3 - Video 5 - Lesson 3 Wrap-up.mp4

01:49

5. Lesson 4 - Crafting and Implementing Your Strategy

1.1 Small Business Strategy Workbook - Lesson 4 - p59-74.pdf

1. Lesson 4 - Video 1 - Generic Strategies.mp4

10:37

2. Lesson 4 - Video 2 - Crafting and Implementing Your Strategy.mp4

08:36

3. Lesson 4 - Video 3 - Lesson 4 Wrap-up.mp4

00:38

6. Lesson 5 - Evaluating Your Strategy

1.1 Small Business Strategy Workbook - Lesson 5 - p75-80.pdf

1. Lesson 5 - Video 1 - Evaluating Your Strategy.mp4

15:56

7. Course Conclusion

1.1 Small Business Strategy Workbook - Conclusion - p81-88.pdf

1. Lesson 6 - Video 1 - Course Conclusion.mp4

03:46

Description

Thinking and Acting Strategically

What You'll Learn?

How to think strategically about your small business.
How to think of your business as a system of inter-related parts.
How to create (or fine-tune) your small business's mission and vision and understand their role in your business strategy.
How to conduct a situational analysis (internal) and build a strong understanding of your internal resources, products, and services.
How to conduct a situational analysis (external) and build a strong understanding of your industry and competitors.
How to identify and leverage your small business's core competencies and sustainable competitive advantages.
How to create, implement, and evaluate small business strategies.

Who is this for?

Active or aspiring entrepreneurs and small business managers.

What You Need to Know?

There are no prerequisites for this course. This course is presented using easy-to-understand language.

More details

Description
Are you an entrepreneur or small business manager who wants to improve their strategic management skills?Â If so, you are in the right place.Â This course teaches you to think about your business as a system of interrelated parts that, together, form the basis of good strategic decision making.Â

The course is designed to be as hands-on as possible.Â As new topics are introduced, you will be given the opportunity to apply what you are learning to your actual business (or the business you plan to create) through worksheets and structured activities.Â These worksheets can be found in the 88-page workbook that is included with the course.Â The workbook is a text version of the course that you can download or print for future reference.Â

This course is part of the Small Business Learning Project - a project created by Dr. Bruce Dye and Dr. Kelly Dye.Â Over the past 20+ years, Bruce and Kelly have studied, researched, and published on entrepreneurship and business management.Â They have advised and taught hundreds of entrepreneurs.Â Bruce and Kelly created this project so they can share some of what they have learned about entrepreneurship and business management with entrepreneurs, aspiring entrepreneurs, and small business managers.
Who this course is for:
Active or aspiring entrepreneurs and small business managers.

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Business Strategy

Dr. Bruce Dye

Instructor's Courses

Bruce lives and breathes entrepreneurship! Over the past 20+ years he has consulted for hundreds of entrepreneurs at Crest Business Development Ltd. He has co-authored three books on entrepreneurship, published in academic journals, and spoken at numerous international conferences.The foundation of Bruce's skills came from earning an MBA (St. Mary's), Masters in Community and Economic Development (Penn State), and a Doctorate in Social Science (Leicester). Bruce's knowledge, experience, and passion for entrepreneurship are unparalleled.

Kelly Dye

Instructor's Courses

Kelly has been teaching and training for more than twenty years. She has designed and delivered business curriculum for undergraduate and graduate students as well as for government and community groups. She holds a Bachelor of Commerce (Dalhousie University) a Masters Degree in Business Administration (Fort Hays State University) , a PhD in management (Saint Mary's University) and a law degree (University of Central Lancashire).Kelly has published extensively in books and journals and has presented her work globally. Her passion is hands-on, accessible learning and creating inclusive organizations.

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