Find Your Brand Voice: A Brand First Workshop

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Chris Fredricks

39:01

24 View

1 Welcome.mp4

01:20

2 Project.mp4

02:28

3 What is Branding.mp4

03:48

4 Brand Archetype.mp4

04:54

5 Personality Slider.mp4

03:57

6 Competitive Landscape.mp4

06:16

7 Personality Traits.mp4

04:34

8 Brand Voice Chart.mp4

04:19

9 Writing & Brainstorming.mp4

07:25

OPENco Find Your VOICE Worksheets.pdf

Description

A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice. Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready.

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential.

Let's get started!

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all.

1 / Find Your Focus

2 / Find Your Voice

3 / Keep it Consistent

4 / Tell Your Brand Story

What You'll Learn?

Branding
Marketing
Business
Advertising
Creative Writing
Content Marketing
Workshop

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Chris Fredricks

Instructor's Courses

Hi there! I've worked as a designer for over a decade in a bunch of different roles. I focus on building and managing brands. I've helped a variety of clients develop a brand strategy, and then apply that strategy to the design of their website, catalog, or whatever they needed to share with the world. Designing eventually led me to teaching design both online and at the the University level. In 2019, I was super pumped to join the team at InVision University, where I learn a ton every day while applying my background in design and education.

When I'm not doing all that stuff, I create illustrations for my apparel brand, Grow Up Awesome. Everything I make is inspired by my weird family, and many pets. I live and work in Grand Rapids, Michigan.

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