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The Vision of Leadership: How to Build a Social Mission-Driven Brand

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Neil Blumenthal

48:29

6 View
  • 107815 1 Introduction.mp4
    01:13
  • 107815 2 Social Impact.mp4
    08:46
  • 107815 3 Mission, Vision, and Brand Architecture.mp4
    09:48
  • 107815 4 Your Brand as a Story.mp4
    10:35
  • 107815 5 Launching.mp4
    10:18
  • 107815 6 Final Thoughts.mp4
    07:49
  • Description


    Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

    Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!

    What You'll Learn?


      • Entrepreneurship
      • Branding
      • Marketing
      • Business
      • Visual Storytelling
      • Mossi
      • Leadership

    More details


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    Focused display
    Neil Blumenthal
    Neil Blumenthal
    Instructor's Courses

    Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.

    Prior to launching Warby Parker in 2010, Neil served as Director of VisionSpring, a non-profit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. He was responsible for developing VisionSpring’s award-winning strategy (Fast Company Social Capitalist Award ‘08, ‘07 and ‘05) and expanding VisionSpring’s global presence from one to 10 countries. In 2005, Neil was named a Fellow for Emerging Leaders in Public Service at NYU Robert F. Wagner School for Public Service. 

    In 2012, he was named a Young Global Leader by the World Economic Forum and one of the 100 Most Creative People in Business by Fast Company. In 2013, he received an Ernst & Young Entrepreneur of the Year award and was recognized as part of "The Next Establishment" by Vanity Fair and one of Crain’s “40 Under Forty”. Neil serves on the board of RxArt and on the United Nations Foundation Global Entrepreneurs Council.

    A native of New York City, Neil received his BA from Tufts University and his MBA from The Wharton School of the University of Pennsylvania. Neil lives in Greenwich Village with his wife Rachel, the founder of Cricket's Circle.

    Skillshare is an online learning community based in the United States for people who want to learn from educational videos. The courses, which are not accredited, are only available through paid subscription.
    • language english
    • Training sessions 6
    • duration 48:29
    • English subtitles has
    • Release Date 2024/01/27

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