Social Media Success: Video Storytelling on YouTube & Beyond
Lilly Singh
1:18:39
Description
Join YouTube superstar and late-night host Lilly Singh to discover how you can turn your love of storytelling into social media success!
Videos go viral for a reason: because they capture a truth or tell a story that resonates with viewers. Whether silly or sincere, an authentic story makes you feel seen, feel good, and feel like part of a community. Storytelling is also the engine that’s powered Lilly Singh from posting DIY comedy sketches in the early days of YouTube to today hosting a late-night talk show and connecting with 15M followers (and counting!) around the world.
Now for the first time, Lilly is sharing her process for online storytelling from start to finish, combining creativity, strategy, and inspiration into the ultimate content creation playbook. From ideating and scripting to shooting and marketing, you’ll learn exactly how a viral video gets made, and gain the tips and tools to create your own, whatever your platform.
Step-by-step lessons cover:
- Finding your authentic voice, while staying strategic
- Connecting with your audience on a visceral level
- Balancing humor and sincerity as you shoot and edit
- Navigating social media to make creativity your career
Plus, each lesson is packed with real-world examples from Lilly’s own channel, along with her favorite tips and tricks for DIY production (hint: start your wig collection now).
Whether you’re an aspiring YouTuber, TikTok comedian, or Instagram enthusiast who wants to grow your following, this hands-on and hilarious class will give you the tools to make your next video your best one yet. Discover your voice, carve out your niche, and share your story with the world—one video at a time!
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The lessons in this class apply to all types of social media content creation, and can adapt to fit your platform and the story you want to tell. Incorporate Lilly's tips into your current content creation process, and level up or down based on your equipment and experience.
What You'll Learn?
- Film & Video
- Storytelling
- Sketch Comedy
- Social Media
- Video Editing
- Creative
- Youtube
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Lilly Singh
Instructor's CoursesLilly Singh is a multi-faceted entertainer, actress, producer, writer and creator. She is the host of A Little Late with Lilly Singh, her NBC late-night talk show, which kicked off its second in January. In addition to taking over late-night television, she is an executive producer at her very own company, Unicorn Island Productions.
As a leading force in the digital world, Lilly has amassed a global audience of over 38 million followers across her social media channels where she writes, produces and stars in both comedic and inspirational videos.
In October 2020, she released her one-woman comedy variety special Sketchy Times on Peacock satirizing how we are all adjusting to the world’s ‘new normal.’ Singh made the special from home and has played more than 64 characters to date.
Upcoming, Lilly will star in Riverdance: The Animated Adventure and bring many of her production company’s projects to life for the big screen and television.
In 2018, Singh appeared in Ramin Bahrani’s Emmy nominated HBO film Fahrenheit 451 opposite Michael Shannon and Michael B. Jordan. She has also appeared in the feature films Ice Age: Collision Course and Bad Moms. Lilly starred in and produced her own feature-length film, A Trip to Unicorn Island, in 2016, which documented her world tour where she traveled to 27 cities.
Off-screen, Lilly is a New York Times best-selling author with her book HOW TO BE A BAWSE: A Guide to Surviving Conquering Life. She has collaborated with Selena Gomez, Dwayne “The Rock” Johnson, Jimmy Fallon, Bill Gates, Michelle Obama, Zendaya, and Priyanka Chopra among many others.
A successful entrepreneur, Lilly released her own best-selling signature lipstick called BAWSE with Smashbox and has collaborated with Calvin Klein, Pantene, and Olay. Singh was named in Forbes’ 30 Under 30 Hollywood & Entertainment list, Fast Company’s Most Creative People, and TIME named her one of the most influential people on the internet.
In 2017, UNICEF appointed Lilly as one of their Goodwill Ambassadors. As a prominent voice and activist for women’s rights and girls’ access to education, Singh created her #GirlLove initiative to inspire positivity among women in order to better support each other’s voices and encourage upward mobility.
Lilly currently resides in Los Angeles, California, but is a proud Canadian, born and raised in Toronto
SkillShare
View courses SkillShare- language english
- Training sessions 10
- duration 1:18:39
- English subtitles has
- Release Date 2024/02/12
