Product Analytics Essentials: 3 Reports to Drive Impact | Learn with Mixpanel

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Veronica Pinchin

37:49

32 View

01 introduction.mp4

02:02

02 what is product analytics.mp4

03:19

03 defining your goals.mp4

03:11

04 creating an implementation spec.mp4

07:15

05 how to approach your data.mp4

01:34

06 report 1 segmentation.mp4

05:44

07 report 2 retention.mp4

06:42

08 report 3 funnels.mp4

06:25

09 conclusion.mp4

01:02

10 what s next.mp4

00:35

Description

Learn how to create a smart, deliberate analytics strategy for your app or website with Mixpanel product manager Veronica Pinchin!

Product analytics helps you understand how users engage with products you build. When you understand the data behind your product, you can make informed hypotheses, better understand your users, and prioritize changes to better your business.

In this introductory class, Veronica shares her step-by-step process for using product analytics to glean specific, actionable insights — and focuses on 3 reports that will unlock your strategic, analytical potential.

You'll learn how to:

Segment users into groups to understand behavioral trends
Analyze first-time and repeat users to improve overall retention
Identify user drop-off points to improve conversion rates

This class is designed for all skill levels. You may be a product manager aiming to hone your analytical skills, an entrepreneur looking to improve your app, or a marketing manager tasked with fine-tuning your website. If you're ready to dive into your product data, this class is for you.

It's time to unlock your ability to think strategically about your product, make informed decisions, and drive impact with tangible results!

Mixpanel provides product analytics for mobile, web, and beyond. Learn how to understand everyone's user journey, built faster with instant answers, and unlock insights for everyone.

What You'll Learn?

Technology
User Experience
User Journeys
Analytics
Product Management
Impact
Drive

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Veronica Pinchin

Instructor's Courses

Hello, I'm Veronica! I'm passionate about big problems, big data, and people.

Currently, I'm a Product Manager at Mixpanel, working on building the world's most advanced mobile & web analytics. At Mixpanel, I run our Machine Learning team and our People Analytics platform. Prior to Mixpanel, I was a Product Manager at Google on the Health Search team, a consultant at McKinsey & Company, and worked at Amazon.com and National Instruments.

I hold an MBA from Harvard Business School, a BEng in Software Engineering from McGill University, and serve as the Co-Chair of the NextGen board at the Computer History Museum in Palo Alto, CA.

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